The Lorax Helpers Our mission Through fun and

The Lorax Helpers Our mission: Through fun and interactive gameplay, we increase awareness and educate kids about the global waste problem and the implications of non-recycled waste. How we achieve it: With educational virtual quiz for kids. We create an App that will educate children on how to sort trash and recycle to inspire the next generation to improve the global waste problem. ● First part = The App will make use of scanned images of packaging. The users will be asked to reply 3 questions about recycling the packaging to score points; ● Second part = The users will be able to earn awards for completing a certain number of games. The award for successful completion: Tree seed to plant with a parents or friends!

Marketing strategy USP: Making kids have fun while saving the world. Marketing strategy mission: To reach as many kids, their parents and teachers as possible in order to increase awareness of the waste management issues. Marketing goals: ● ● ● For all kids to have fun while learning about waste in our app; 200. 000 game downloads in the first year; Sign at least 5 cooperation contracts with educational institutions in different countries in the first year.

Target groups, Channels and Branding strategy Target groups: 1. children between 6 and 15 years old from developed countries, their parents and teachers 2. Stakeholders from the same region (environmental and educational public institutions, private schools, recycling companies) Channels: Social media - (For kids we use Snapchat, Instagram, Youtube) (For stakeholders we use Instagram, Facebook, Youtube channel - Influencer marketing!) Website - learn about the product, other related products, new updated versions APP - different languages, related products (in future we will promote our movies, books, etc. ) Branding strategy: ● The brand/logo associated with the movie The Lorax ● Increase brand awareness via visibility in social media and PR telling stories about kids helping Lorax saving the world

Communication plan

Market campaign timeline

SWOT Strengths: Kids love to play games Game is for free - access to more people Weaknesses: No strong media (TV and magazines) marketing campaign - possibly fewer users Limited budget for the production of the app Opportunities: The more kids will become aware of the waste management, the more adults will become aware - spread ideas Users can participate in growing the database of the packaging pictures Threats: Lack of funding in case of poor marketing and sales work We might need to pay a lot for using The Lorax pics and ideas

Marketing campaign timeline Year 1 Facebook, Instagram and Snapchat posts - creating hype for going live in September 2019 Timeline: 3 months - Facebook, IG, SN, Linked. In targeted posts 6 months - school visits, presentations Ongoing - Facebook, Instagram, Snapchat, Linked. In posts

Social media

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