The label solution for retail companies 1 Targets

: The label solution for retail companies ! 1

Targets • To touch the big retail companies – Système U – The one of the biggest retail companies in France: 1000 points of sales (hypemarkets, Supermarkets, groceries etc. . ) – Others – Including Auchan / Leclerc / etc… – They also are very big retail companies • Financial view. – 300 loans with average turnover 400 000 € 2

Management Sales Manager names a project manager who is seller The Project manager leads everything regarding what he is aiming. That is to say: Technical Manager has to give the means we need. Organisation, applications etc… SM TM Collecting information from the floor by customers, sellers technicians. He decides If we have to design new formats, new labels, new applications in order to ask to the comitee what he wants. The project manager chooses his team with sellers and technicians in relation with the team leader who is leading the planing He reports to the Sales manager the figures and progresses Seller To build his team x sellers 1 technician Technician Un technicien Web site to promote 3

Marketing Process Identification client Need a loan Customer Service • Stock ? Purchase department Principle: – yes Purchase warehouse Stock Technical department • To prepar and adapt application for the suitable machine warehouse To launch a compaign managed by an external telemarketing company (ACTOS). It calls each point of sales to propose a free loan of TH 2. Action sale: – Sending machine The sales rep of SATO France visit the supermarket, install the machine, show the machine works and promots the machine explaining all the advantages the customer get. To receive the machine No for Super U? Load the suitable application • Then: – After 5 days, the point of sales buy it or return it. yes To loan machine sales Non >5 j sell ? Send back the machine Oui Customer Service To receive the order to buy 4

Report • Start: – the 2 th of November • Potential: – 997 shops, 410 called (40%) • Loan recorded by Actos – 136 • Loan to shops • Sales – 0 5

Application et les dates courtes • • Simple and fast To choose the option. To scann the previous barcode. To stick the new label. The Work It collects the EAN 13 and extracts datas, price It calculates the discount price. It prints the new barcode. It convert the currencies. 6

et les soldes The easy work choose the option. input previous price. input the discount rate. scan the product. input how many labels to print. • • • To To To • • What does It calculates the discount price. It change the barcode according the discount. 7

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