The Inverted Pyramid Global Leadership Lacks What is

The Inverted Pyramid Global Leadership Lacks

�What is inverted-pyramid style? �way of organizing information in a news article beginning with the most important information leading down to the least important information Inverted-Pyramid Style of Writing

�Traditionally, you start with a 'foundation' and gradually build to a conclusion in a pyramid style. You might write an essay or article using the following structure: ◦ Problem statement ◦ Related work ◦ Methodology ◦ Results ◦ Conclusions Inverted-Pyramid Style of Writing

�Journalists generally start with the main conclusion and get progressively more detailed, like so: ◦ Conclusion ◦ Supporting information ◦ Background and technical details Inverted-Pyramid Style of Writing

�Hook your audience ◦ Say everything important in the first paragraph ◦ Capture the attention of your audience at the beginning of your release with a “hook” loaded with facts ◦ Cover the five Ws (who, what, where, when, why) Inverted-Pyramid Style of Writing

�Lay Your Facts for the Internet (online article) ◦ many online readers or journalists are known to read only a few paragraphs on their computer screen. ◦ They are less likely to scroll down the screen to read further. Inverted-Pyramid Style of Writing

�First paragraph should be no more than 35 words (don’t bury the lead!) �All five Ws must be in this paragraph �Press releases should be no longer than one page �Title should be concise, explanatory, and creative Inverted-Pyramid Style of Writing: The Rules

�Rare is the story that cannot be improved with multiple sources �Keep your paragraphs short (the general rule, after your 1 st, is one sentence) �Leave your opinion out of the story Inverted-Pyramid Style of Writing: The Rules

�Fact v. Opinion: Make sure you write only the facts! ◦ Fact: Anne and Alex sat on the bench. ◦ Inference: Anne and Alex sat on the bench together. �Judgment: Anne and Alex lounged closely on the bench. �Opinion: Due to their great desire for closeness, Anne and Alex sat on the bench together. Inverted-Pyramid Style of Writing: The Rules

�How long should a news story be? �"A piece of string is as long as it is, no longer. And if it needs to be shorter you can cut it. " Inverted-Pyramid Style of Writing: The Rules