The interplay between visual communication persuasion in the

The interplay between visual communication & persuasion in the marketplace Fjondi Qerkini, Hana Tahiri, Fiona Qerkini, Jehona Karavidaj Valdrin Zeqiri.

AGENDA

AGENDA 1 Intro to visual communication

AGENDA 2 1 How to make it effective Intro to visual communication

AGENDA 3 2 1 Examples: Dove, Coca-cola How to make it effective Intro to visual communication

It’s a fact!!!

q. Business Community q. Advertising Agencies q. Product Designers q. Design Firms

Visual Communication Visual communication is everywhere starting from electronic media to the environmental signs.

“The more you see, the more you know”

• 93 % of communication is non-verbal • Our mind acts different to visual stimuli

How to make it effective ü The concept should be considered ü Symbolism ü Color ü Text

ØUltimately ØDeveloping its identity I. Concisely II. Style III. Guidelines

Dove Company v Brand of personal care v Promotes that beauty is a state of mind v Women who are fiddled with to seem visually perfect are used as the main marketing concept v Hire professionals to research weak spots when it comes to confidence v Video Link: http: //www. youtube. com/watch? v=17 j 5 Qz. F 3 kq. E

Coca-Cola

• Still to be worked on…

Conclusion • Visual communication is a way of navigation through the world. • Consciously designed to shape different aspects of our existence.

Thank you for your attention!