The International EMBOK Model International EMBOK Executive 2006

The International EMBOK Model International EMBOK Executive © 2006, International EMBOK Executive, All Rights Reserved

The International EMBOK Executive Glenn AJ Bowdin, MPhil, ILTM (UK) Joe Goldblatt, Ed. D, CSEP (US) Matthew D. Gonzalez, MCSE, PMP (US) Janet Landey, CSEP (SA) Kathy Nelson, Ph. D, CSEP, CMP (US) William J. O'Toole (AUS) Julia Rutherford Silvers, CSEP (US) © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Development… 1999 — O’Toole initiates EMBOK concept on Masters thesis website 2000 — Silvers contacts O’Toole with interest in developing the EMBOK 2003 — Silvers launches The EMBOK Project on website including proposed structure and Taxonomy 2004 — Landey hosts 1 st EMBOK Imbizo © 2006, International EMBOK Executive, All Rights Reserved

International EMBOK Imbizo 2004 Imbizo participants, from left to right, in the back row Glenn Bowdin, Matthew Gonzalez, and Jane Spowart (guest); in the middle row Janet Landey and Kathy Nelson; and in front Julia Rutherford Silvers, Joe Goldblatt, and Bill O'Toole. © 2006, International EMBOK Executive, All Rights Reserved

Went from this. . . to THIS! © 2006, International EMBOK Executive, All Rights Reserved R P PHASES O C E S S E S DOMAINS CORE VALUES

The EMBOK Purpose… To create a framework of the knowledge and processes used in event management that may be customized to meet the needs of various cultures, governments, education programs, and organizations. © 2006, International EMBOK Executive, All Rights Reserved

The EMBOK Is… • A descriptive summary of the scope and processes of event management • A framework for future development of the event management profession • A flexible tool for all industry stakeholders © 2006, International EMBOK Executive, All Rights Reserved

The EMBOK Is NOT… • A set of rules to be imposed on industry stakeholders • A replacement for current accreditations or credentials • A product that must be purchased to be used © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Level One Structure © 2006, International EMBOK Executive, All Rights Reserved P PHASES R O C E S S E S DOMAINS CORE VALUES

EMBOK Level One — Knowledge Domains ADMINISTRATION DESIGN MARKETING OPERATIONS RISK © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Level Two — Classes ADMINISTRATION DESIGN MARKETING OPERATIONS RISK Financial Catering Marketing Plan Attendees Compliance Human Resources Content Materials Communications Decisions Information Entertainment Merchandise Infrastructure Emergency Procurement Environment Promotion Logistics Health & Safety Stakeholders Production Public Relations Participants Insurance Systems Program Sales Site Legal Time Theme Sponsorship Technical Security © 2006, International EMBOK Executive, All Rights Reserved

Administration Domain Classes Financial Human Resources Information Procurement Stakeholders Systems Time © 2006, International EMBOK Executive, All Rights Reserved

Design Domain Classes Catering Content Entertainment Environment Production Program Theme © 2006, International EMBOK Executive, All Rights Reserved

Marketing Domain Classes Marketing Plan Materials Merchandise Promotion Public Relations Sales Sponsorship © 2006, International EMBOK Executive, All Rights Reserved

Operations Domain Classes Attendees Communications Infrastructure Logistics Participants Site Technical © 2006, International EMBOK Executive, All Rights Reserved

Risk Domain Classes Compliance Decisions Emergency Health & Safety Insurance Legal Security © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Level Two Structure E I C CREATIVITY STRATEGIC THINKING CONTINUOUS IMPROVEMENT ETHICS INTEGRATION S CI DESIGN MARKETING OPERATIONS CLASSES DOMAINS ADMINISTRATION ASSESS SELECT MONITOR COMMUNICATE DOCUMENT RISK I P IM E PHASES © 2006, International EMBOK Executive, All Rights Reserved C INITIATION PLANNING IMPLEMENTATION EVENT CLOSURE

EMBOK Phases Go/No-Go Decisions Initiation Research Concept Definition & Validation Planning Implementation Requirements/ Specifications Coordination & Contracting Tactics Development Verification & Control Event Closure Shutdown Feedback & Review Evaluation Knowledge Transfer © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Processes COMMUNICATE ASSESS SELECT MONITOR DOCUMENT TOOLS & TECHNIQUES © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Core Values E I C CI INTEGRATION ETHICS S CREATIVITY STRATEGIC THINKING CONTINUOUS IMPROVEMENT © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Level Three — Elements ADMINISTRATION Human Resources Volunteers © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Element Descriptor Domain Class Element Phase Process © 2006, International EMBOK Executive, All Rights Reserved

Element Characteristics COMPETENCY CODE/ STANDARD TASKS CHECKLISTS SCHEDULE © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Element Dimensions ELEMENT DIMENSIONS DESCRIPTOR DOMAIN CLASS PHASE PROCESS MICRO DIMENSIONS CHARACTERISTICS COMPETENCY CODE/STANDARD TASKS SCHEDULE MACRO DIMENSIONS VALUES CREATIVITY STRATEGIC THINKING CONTINUOUS IMPROVEMENT ETHICS INTEGRATION © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Applications… Competency Criterion Assessment Systems Curriculum Development Research Frameworks Job Performance Aids Knowledge Systems Professional Development Legislative Agendas Career Pathways International Standards © 2006, International EMBOK Executive, All Rights Reserved

EMBOK Web Site • Launch into the public domain on www. embok. org • Portal for development and improvement • Framework refinement, usage and ratification © 2006, International EMBOK Executive, All Rights Reserved

The International EMBOK Model © 2006, International EMBOK Executive, All Rights Reserved