The inimitable integration Who we are EMCO Egypt

The inimitable integration

Who we are? • EMCO Egypt is a growing medicinal company established at Sep. 2011 by partnership of a group of experts of different aspects of the industry • EMCO has a strong network of partners who collaborate with us to provide unique and reliable production lines

Corporate Strategic Thrust • Vision The outstanding health care entity that enrich the market with unique, highly competitive, trustful, and fast growing products with inimitable services for our stakeholders • Mission Utilizing innovation and experience to provide integrated highly satisfactory solutions starting from formulation and registration ending with products distribution

Corporate Strategic Thrust • Values The philosophy of the company with all its business partners is based on: Integration, Innovation, Respect and Passion. Based on those four values, EMCO work hard to deliver the promised level of satisfaction for both internal and external customers

Market understanding • The market of kids multivitamins is a growing potential market • There about 20 brands operating in this market • The dominating pharmaceutical dosage form is the Syrup • Only 1 Chewable Gummy could be detected (Mr. Tumee)

2014 market size (Units) Units 2014 others 19% GRANDVIT IRON 6% VITAMO UNT SYRUP 11% ELBAVIT SYRUP 12% MULTISANOSTOL 26% TOTAVIT SYRUP 14% SANSOVIT 12% • Market size is about 5, 160 K. Units • 6 Brands dominate about 80% of market size • Multi Sanostol is the Market leader • Average price is about 14 LE

TA VI M IM IX U LT M U IT FR Z- IN M M EE TA VI IE D S AR M KI U T C EY O N FE TI. T R AT O N H VI IT M -V R AN D G L TO L VI M AR H IP D TA VI L M N IR O 10 0 AL 1 IT U P R U SY SY T VI SO LT I U M U P R -V R AN D SY D T KI VI AR M G T N T VI O U M TA VI BA EL U P R SY N SA T L O ST O AN VI TO TA I-S U LT M 22 44 11, 671 15, 245 21, 048 56, 364 118, 010 159, 285 172, 569 176, 936 248, 000 320, 435 580, 088 604, 000 630, 000 710, 000 1, 334, 000 2014 market size (Units) Units 2014 Market size is about 5, 160 K. Units

SY TA VI M IM IX U LT M IN U IT FR Z- IE M TA VI T C FE TI EY O N H VI IT D S AR M KI -V TO L VI L M L TA VI 10 0 AL 1 M EE N O N IR O U LT I U M P IT AT M U P R SY T VI SO . T R M R U R AN D G T VI AR M -V R AN D G AR H IP D D KI T N O U M TA VI U P R U SY SY N SA T VI T L O ST O AN VI TA TO BA EL I-S U LT M 110. 0 525. 8 105, 039. 0 137, 205. 0 507, 276. 0 1, 168, 276. 0 1, 338, 474. 2 1, 371, 254. 8 1, 736, 000. 0 1, 787, 732. 2 3, 172, 301. 4 3, 337, 021. 7 4, 640, 704. 0 4, 849, 372. 4 5, 502, 500. 3 5, 677, 600. 0 18, 676, 000. 0 2014 market size (Value) VALUE 2014 Value 2014 Market size is about 56, 600 KLC

2013 Vs 2014 Market size (Units) 5, 250, 000 5, 159, 123 5, 050, 000 4, 950, 000 4, 835, 660 7% Growth 4, 750, 000 4, 650, 000 Units 2013 Units 2014

2013 Vs 2014 Market size (Value) 57, 500, 000 56, 583, 489 55, 500, 000 54, 500, 000 53, 500, 000 52, 500, 000 53, 112, 701 7% Growth 51, 500, 000 50, 500, 000 Value 2013 Value 2014

Mr Tumee 2010 -2014 Growth 25, 000 156% Growth 20, 000 15, 000 46% Growth 10, 000 5, 000 0 MR. TUMEE 2010 3, 403 2011 10, 894 2012 5, 656 2013 8, 230 2014 21, 048

Situational Analysis OTSW Opportunities Increasing awareness about child health High growth in multivitamin gummy segment High income customers are seeking imported products Strengths Unique Eastern & Familiar Product Name American Product Halal (Pork Free) Balanced Formula 45 -90 Days Supply according to the age Powerful registration department Powerful distribution network Threats Change in currency rate and shipment cost The current economic, political and regulatory instability Possibility of stock rupture Entry of new competitor Weaknesses The relatively high price Not a well known brand Limited portfolio for child (not as Mr Tumee)