THE IMPORTANCE OF SOCIAL MEDIA AND DIGITAL MARKETING

THE IMPORTANCE OF SOCIAL MEDIA AND DIGITAL MARKETING. Understanding how to leverage the digital space to your advantage

WHAT IS SOCIAL MEDIA? • Websites and applications that enable users to create and share content or to participate in social networking. WHAT IS DIGITAL MARKETING? • Digital marketing is any form of marketing products or services that involves electronic devices.

WHY SOCIAL & DIGITAL MARKETING?

Everyone is looking… DOWN!

POWER OF THE INTERNET • World population is 7, 634, 758, 428. • The number of internet users across the globe is 4, 156, 932, 140. (54. 4 %) • Africa’s population is 1, 287, 914, 329. • The number of the internet users across Africa is 453, 329, 534. (35. 2 %) • Smartphone users in the world stand at 4. 77 billion. • Smart phone users in Nigeria is estimated at 18 million Source: Statistica. com

This simply shows that the internet is a digital space with vast opportunities; and it is more preferred because it is measurable!

Social Media Platforms include: • • • Facebook Twitter Instagram Linked. In Google+ • Whatsapp, Reddit, Nairaland, BBM are forums and instant messaging apps.

WHAT DOES DIGITAL MARKETING ENTAIL? Digital marketing is divided into two; • Offline Digital • Online Digital

OFFLINE DIGITAL Enhanced offline marketing Electronic billboards Digital product demos Radio marketing Radio commercials Show sponsoring TV marketing TV commercials Phone marketing Cold calling Text message marketing (giveaways, coupons, loyalty programs) QR codes

ONLINE DIGITAL • Search engine optimization (SEO) • Search engine marketing (SEM) • Content marketing (Blogs) • Social Media Marketing (SMM) • Pay-per-click advertising (PPC) • Video Marketing (You. Tube) • Email marketing

WHAT IS SOCIAL & DIGITAL MEDIA IMPORTANT TO YOUR BUSINESS?

SOME STATISTICS • The number of social media-using adults has gone from 7% in 2005 to 69% in 2017. • Social media use on mobile devices is seeing a 30% growth every year. • 2 million businesses today use Facebook advertising for promoting their products and services.

1. Lower Ad Costs compared to other form of advertising. With just $1 you can run your ad on Facebook or Instagram! 2. Targeted Reach. With social media advertising, you are not shooting blindly, like you do on most other platforms.

3. Real time performance analysis. Your ad is not performing well? Tweak it whilst it’s still running. Not traditional marketing gives you that ! 4. Boost brand awareness. With social media advertising, your brand is always going to be visible on devices your potential customers use. 5. Improved opportunity for optimal customer service. On social media, you get the opportunity to engage your audience directly. You can also study them, know what they want, answer their questions and make them happy, instantly! 6. Build Authority. With your activities on social media, you get the opportunity to become a thought leader and build authority for your brand business. 7. Increase inbound traffic to your website. Social media gives you the opportunity to direct your audience to your business blog or website.

8. Keep an eye on the competition and get real time industry news. With social media, you are always on top of the trend. 9. Good medium for creating leads. Your activities on social media will do one principal thing for you; get people curious and interested in your business. That’s the lead you are looking for! 10. A place to partner with influencers. You can leverage people with huge influence to help you speak about your business and direct attention to your product and service. 11. A place to go viral. In one instant, you can go viral on social media for something great you did! You had better make it positive.

WHY YOU NEED DIGITAL MARKETING • Increased growth opportunity for small businesses via SEO. • Highly targeted traffic via study of consumer behavior. • Cost effective marketing via PPC ads. • Improve Search Engine Optimization • Higher Conversion Rates for your sales effort through SEM & Email.

Ultimately, Digital Marketing guarantees the survival of your business! If you have tons of visitors in your shop, but none of them ever buy, your business will cease to exist. With Digital Marketing, you can make use of proven strategies and techniques that attract more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business!

Questions.