The Importance of Food FACS I Food Affects

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The Importance of Food FACS I

The Importance of Food FACS I

Food Affects Life �Food has different meanings to different people �Starving = survival �Culture

Food Affects Life �Food has different meanings to different people �Starving = survival �Culture food = part of heritage �Faith = religious symbols �Entertaining guests = hospitality �Food meets more than a physical need. It meets emotional, social, and psychological needs as well.

Food Meets Physical Needs �Food is one of our most basic physical needs. �Your

Food Meets Physical Needs �Food is one of our most basic physical needs. �Your body needs food to provide the energy required to maintain vital functions such as keeping your heart beating. �Food relieves hunger Hunger = physical need for food Appetite = psychological desire to eat Appetite tends to have a greater influence on food choices �Food improves wellness Wellness = state of being in overall good health

Cultural Influences on Food Choices �Culture = traditions and beliefs of a racial, religious,

Cultural Influences on Food Choices �Culture = traditions and beliefs of a racial, religious, or social group U. S. is a “tossed salad” of cultures �Customs = typical ways of behaving China—must leave a small amount of food on your plate, if you eat it all it insults the hosts implying they didn’t offer enough food Egypt—a loud belch after a meal is a way of expressing your satisfaction and complimenting the cook America—people go to restaurants with arches and goofy clowns, speak their order into a speaker from their car, pick up their food at a window of the restaurant while still in their car, and eat strange, tasteless food like substances that make them hopelessly obese while playing Monopoly games they are less likely to win than to be struck on the head by an asteroid.

Culture Influences cont. �National origin—immigrants brought their dishes with them French brought chowders with

Culture Influences cont. �National origin—immigrants brought their dishes with them French brought chowders with them to the U. S. �Religion Hindus cannot use beef because it is considered sacred Bread/wine for Christians as it is symbolic of Christ’s body and blood Muslims fast from sunrise to sunset each day during Ramadan �Holidays Heart shaped chocolates on Valentine’s Day Hot cross buns for Easter

Social Influences � Family Eating at the dinner table Lifestyle Environment (buying locally) �

Social Influences � Family Eating at the dinner table Lifestyle Environment (buying locally) � Friends Peer pressure � Mass Media—TV, radio, magazines Bandwagon technique—makes you think everyone is using the product and you should too (“jump on the bandwagon”) Humor technique—using humor to make you feel happy so you’ll want to buy the product Nostalgia technique—advertising a product’s “wholesomeness” or “goodness” (most common with food products) Transfer technique—using a celebrity to endorse a product Testimonial technique—having a professional say they use the product or recommend people to use it Advertising icons—using a recognizable icon to relate to food (ex: Ronald Mc. Donald, Pillsbury dough boy)

Commercials �What techniques are being used? �http: //www. youtube. com/watch? v=E 7 RCrn. QDh_I

Commercials �What techniques are being used? �http: //www. youtube. com/watch? v=E 7 RCrn. QDh_I �http: //www. youtube. com/watch? v=E 8 j. Ewmkv. JLU �http: //www. youtube. com/watch? v=tuu 19 ux 51 w. A �http: //www. youtube. com/watch? v=Y 2 n. An. Hq. N 6 DA �http: //www. youtube. com/watch? v=ru. K 8 hnp. KWDA

Food Fads & Fallacies �Fallacy = mistaken belief Ex: eating strawberries will prevent you

Food Fads & Fallacies �Fallacy = mistaken belief Ex: eating strawberries will prevent you from getting cancer Difference: Strawberries can help lower the risk of developing cancer �Fads = practices that are very popular for a short time Dr. Oz-raspberry ketones Ex: Acai berries

Assignment! �You are to find an advertising technique, fad, or fallacy in any mass

Assignment! �You are to find an advertising technique, fad, or fallacy in any mass media format you’d like. (There needs to be proof it exists!) Provide a link, magazine clipping, etc. �You cannot use any of the ones I showed you in class. �Identify which advertising technique, fad, or fallacy it is an example of. �Describe how it is an example of said term/definition. One paragraph (5 -7 complete sentences) is plenty. Talk about how the commercial/advertisement made you feel Would you buy the product based off the technique they used?