THE IMPACT OF MARKETING MIX STRATEGY IN PRODUCT

THE IMPACT OF MARKETING MIX STRATEGY IN PRODUCT DISTRIBUTION AT AS’ARI KEROPOK LEKOR , MARANG , TERANGGANU. FACULTY OF INDUSTRIAL MANAGEMENT NAJWA BT MHD SUKIMAN(PB 12086) SIR WAN NAZRUL HELMY WAN MOHD ZAIN ABSTRACT This research is to study about the relationship between marketing mix strategy which is price, place, product and promotion. This study also, to examined the effectiveness of the marketing mix strategy of business applied. The study run by conducting interviews with a dealer who has just adopted a marketing mix in business. To balance the information from the interview, indepth study was conducted by observation for a 1 week to customers who buy it. The study also did research on the internet regarding marketing in helping a business to improve profitability. RESULTS INTRODUCTION ü marketing mix is a combination of four element which is Price, Product Objective 1: the applicability of marketing mix strategy at As’ari keropok lekor Place, and Promotion. ü market research will help the By offline By online business create strong strategies. ü Popular brand increase demand from marketing the market. OBJECTIVE/S 1 -To analyze the applicability of marketing mix strategy at As’ari Keropok Lekor. 2 -To assese the effect of marketing mix strategy to As’ari Keropok Lekor product demand from the market. Objective 2: the effect of applying new strategy in business help increase the revenue with faster Increase production process Create new product for future The revenue increase faster by month to month Planning for the future is to open new branches METHODS Qualitative method DIFFERENT ANNUAL SALES DATA Interview BEFORE (2013) Daily production Observation Fish -100 kg Profit per day 200. 00 Profit per month 5, 000. 00 AFTER (2015) Net profit 2, 500. 00 Daily production Profit per day Profit per month Net profit Fish 50 kg 950. 00 20, 000. 00 18, 000. 00 Secondary data CONCLUSIONS AND RECOMMENDATION CONCLUSION : v Big business will use marketing mix in help develop the good strategies v Marketing mix improve the quality of production RECOMMENDATION : q Planning of the strategy with do a market research. q introducing a broader marketing mix strategy to dealers outside. Template provided by: “posters 4 research. com”