The Hoovers Advantage How Hoovers can help you

The Hoover’s Advantage How Hoover’s can help you increase revenues, reduce costs, save time, and retire rich. April 2007

With the pace of change and the sheer volume of information in today’s business world… . . . you need Hoover’s more than ever. 2 The Hoover’s Advantage

FACT #1: Business in Flux In the next 60 minutes: • 41 new businesses will open their doors • 81 directorship (CEO, CFO, etc. ) changes will occur • 11 companies will change their names • 58 business addresses will change • 246 business telephone numbers will change or be disconnected *D&B 2005 Business Information Resources You need a business information resource that can help you make better, faster decisions. Hoover’s provides you with a customized solution that offers high level, easyto-read information as well as depth of insight and corporate linkage into companies and industries you find most relevant. 3 The Hoover’s Advantage

FACT #2: Increasing Competition In an increasingly competitive marketplace, more businesses than ever before are competing for new sales and new leads. You need a business information resource that can help you stay ahead of the competition. Hoover’s provides comprehensive coverage and powerful yet easy to use data mining tools that allow you to identify new customers in the marketplace. 4 The Hoover’s Advantage

FACT #3: Information Overload Information overload on the web takes a serious toll: • Time spent on information tasks UP 5 hours per week (from 8 to 13) • For information tasks, % of time spent gathering information compared to analyzing it UP from 44% in 2001 to 58% in 2005 • Individuals seeking information/ insight themselves DOWN 25% *Outsell’s 2001 vs. 2005 Information Consumers study You need a business information resource that can improve your organization’s efficiency and effectiveness. Hoover’s produces accurate and relevant information that decreases the amount of time spent researching and provides business insight that helps your organization reach its goals. 5 The Hoover’s Advantage

Hoover’s, a D&B company, gives you a competitive edge with critical information on industries, companies, and the people who lead them Hoover’s global customers include: • Over 23 million company records worldwide • Global leader in business intelligence • Proprietary analysis and search tools • Best-of-breed technology and continuous enhancements 6 The Hoover’s Advantage

Hoover’s is the one-stop resource that helps your business: Make Better, Faster Decisions Maintain a Competitive Edge Improve Efficiency and Effectiveness 7 The Hoover’s Advantage

Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information Integrate business information into your CRM applications 8 The Hoover’s Advantage

Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information Integrate business information into your CRM applications Hoover’s editorial team focuses solely on research and analysis to provide your organization with timely and accurate information. • Experts specialize in specific industries, resulting in clear, concise information and highly informed analysis. • The focus on research provides your organization with insight into emerging business and developing trends. “The amount of information that resides on the Internet is the equivalent to upwards of 28 million books, making the internet one of the largest information repositories in the world. ” - Online Computer Library Center (OCLC) 9 The Hoover’s Advantage

Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information Integrate business information into your CRM applications “The average information worker spends 11 hours per workweek gathering information, up from 8 hours. – Outsell 10 The Hoover’s Advantage Hoover’s provides accurate and timely information when you need it at the click of button. • Over 600, 000 daily updates • Customized databases and saved searches for quick and easy access • Watch lists and automatic email alerts on the companies and industries that affect you • Editorial team resolves inconsistencies across multiple 3 rd party data sources

Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information Integrate business information into your CRM applications Hoover’s can be integrated with virtually any enterprise application. • Corporate intranets • CRMs/Contact Managers (e. g. Salesforce, ACT!, Siebel Systems, Goldmine) • Microsoft Office applications (e. g. Word, Excel, Power. Point, Outlook) Integration allows data to be accessed for business tasks. • Mail merges • Mailing labels “Hoover’s is the top website designed to speed up your sales process. ” – Selling. Power. com 11 The Hoover’s Advantage

Maintain a Competitive Edge Find more qualified leads Gain better insights to close more deals Get more timely information about current and prospective customers 12 The Hoover’s Advantage

Competitive Edge Find more qualified leads Gain better insights to close more deals Get more timely information about current and prospective customers Identify and profile best markets and prospects with Hoover’s award-winning, best-in-class solution. • Acquire new customers with easy-to-use list-building tools that target by over 40 search parameters • Use Family Tree to uncover new opportunities inside multi-divisional companies • Get key information about decision-makers including officer listings, board members, and links to biographies and affiliations • Benchmark prospects against your best customers Hoover’s awards include: 13 The Hoover’s Advantage

Competitive Edge Find more qualified leads Gain better insights to close more deals Get more timely information about current and prospective customers “The best place we know to do company research is still Hoover’s. ” – Barron’s 14 The Hoover’s Advantage Identify specific customer needs and develop winning sales strategies. • Leverage comprehensive company records to fully understand your customers’ business strategy, products, and operations • Utilize proprietary analysis and pre-sales call resources • Build customizable, presentation-ready reports • Analyze prospects by key financials and performance ratios

Competitive Edge Find more qualified leads Gain better insights to close more deals Get more timely information about current and prospective customers 15 The Hoover’s Advantage Get the most up-to-date business information about current and prospective customers. • Access Hoover’s anywhere: • Online • Mobile (phone) • Downloadable data and documents • Customized CRM integration • Information based on Hoover’s unique taxonomy of more than 600 industries • Decision-maker information including company contacts, officer listings and board members

Improve Efficiency & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization 16 The Hoover’s Advantage

Efficient & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization Hoover’s offers a one-stop resource by providing the breadth and depth of information you need. • Comprehensive coverage (23 million company records, 600 industries, and 29 million key executives) • Focused research and proprietary analysis to identify emerging business trends • Financials and key performance ratios • Powerful tools to search, sort, download, and integrate content “You simply cannot find more information on Corporate America in any other single source. ” – Business Week 17 The Hoover’s Advantage

Efficient & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization Hoover’s delivers value to a broad range of users. • Sales and Marketing Build prospect lists and research potential and existing customers • Business Development/Strategic Planning Evaluate potential markets and perform due diligence • Credit and Finance Evaluate and monitor financial stability Recruitment & HR Identify candidates and research companies • 18 The Hoover’s Advantage

Efficient & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization 19 The Hoover’s Advantage Customize Hoover’s to meet your unique business needs and to get information about the companies that matter to you. • Tailor your search to a specific business need, including your choice of regions • US/Canada • Europe • Asia • Choose, define, then target a customized set of companies for which you require further depth of information

No other business information source comes close Factiva Companies & Executives or Salesworks One. Source Business Browser Company Coverage 23 million 1. 8 million 16 million People Coverage 29 million 6. 5 million 7 million Industry Coverage 600+ 100+ 250 Proprietary Editorial Coverage yes no no 20 The Hoover’s Advantage

Enterprise-wide Implementation 21 The Hoover’s Advantage

Hoover’s delivers positive ROI through improved efficiencies… Example Scenarios Hours/day each person spends researching companies 1 3 5 Hours of research person per year 250 750 1, 250 Number of people conducting research 2 5 10 500 3, 750 12, 500 Annual salary $50, 000 $75, 000 $100, 000 Hourly value $25 $38 $50 Total cost of research per year $12, 500 $140, 625 $625, 000 Efficiency gains with Hoover’s 30% 30% Total research hours per year saved with Hoover’s 150 1, 125 3, 750 $42, 188 $187, 500 Total research hours/year Total Cost Savings *Future Sight Consulting ROI Study 22 The Hoover’s Advantage

…and improvement in sales effectiveness Expenses Hours spent prospecting per call Typical Operations 0. 5 0. 4 $14. 75 440 528 20 20 $64, 900 $62, 304 $2500 10% 11% 44 58 Total annual revenue $2, 200, 000 $2, 904, 000 Gross annual profit (revenue less expenses) $2, 135, 100 $2, 841, 696 Mean hourly earnings (per U. S. Department of Labor) Average annual prospecting calls per salesperson Number of salespeople Total Annual Expense Revenue Average sales price Close rate Number of Sales (prospecting calls x close rate) Revenue increase Percent increase in revenue *Miller Heiman Effectiveness Study 23 The Hoover’s Advantage $706, 596 33%

Start growing your business today Hoover’s delivers a unique combination of up-to-date data, broad coverage, and comprehensive information that’s simple to use and easy to implement. • Implement Hoover’s enterprise-wide insight within 24 -hours • Utilize on-going technical support and training • Risk-free trial and corporate discounts available “Companies that use a business information resource grow 40%-50% faster than those that don’t. ” – Dun & Bradstreet 24 The Hoover’s Advantage

Let’s start putting Hoover’s to work for you. 25 The Hoover’s Advantage