The History of commercial broadcasting The remit and

The History of commercial broadcasting.

• The remit and model • ANNUAL REPORT • Everything that Channel 4 does is governed by our public service remit, which is agreed by Parliament and enshrined in legislation. It is the template which gives us our unique and important role in British life. The remit makes up a core part of Channel 4’s DNA. • The remit, which has evolved and been refined in legislation since 1982 combines a number of elements. It requires Channel 4 to be innovative, to inspire change, to nurture talent and to offer a platform for alternative views. It also requires us to not just provide Education content for 14 -19 -year olds, but to provide content with an editorial tone that is educational in programmes from other genres, including Factual. • It applies across all genres and services, Channel 4, E 4, More 4, Film 4, 4 Seven, All 4 and digital projects. Channel 4 must also meet a set of specific quantitative licence obligations, set and monitored by Ofcom, for news and current affairs, original production, regional production, subtitling and audiodescription services and much else besides.

Advertising Commercial broadcasting is primarily based on the practice of airing television advertisements for profits. This is in contrast to public broadcasting, which receives government subsides and eschews most paid advertising. To control commercial broadcasting. Television began with commercial sponsorship and later transformed to paid commercial time. When problems arose over patents and corporate marketing strategies, regulatory decisions were made by the Federal Communications Commission to control commercial broadcasting.

Time line of when UK channels started commercial broadcasting • BBC 1 - since 1936, general interest programmes. • BBC 2 - minority and specialist interests. • ITV - broadcasting is approximately 33% informative and 66% light entertainment. • Channel 4 - since 1982, 15% educational programmes, encourages innovation and experiment.

National broadcasting Channel 4 is a hybrid public service, minority interest service which also raises revenue through advertising sales. There is a separate fourth channel in Wales, which is funded partly by advertising and partly by the State, and carries peak-time Welsh language programming.

All the channels excepting Channel 4 are obliged by law to be impartial and neutral in dealing with social and political affairs. Channels 4 is allowed to show its neutrality across a series of programmes. Public broadcasting should serve the purpose of entertaining, informing and educating the nation.

There should not be political bias and the presentation of sex and violence on the screen. At least 86% of all programmes in the peak viewing period on ITV and Channel 4 must come from British or European sources. Decent standard should be maintained

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