THE HERSHEY COMPANY Katie Erin Sarah Mady BEST
THE HERSHEY COMPANY Katie, Erin, Sarah, Mady
BEST PRODUCTS #1 Ranked: Reese's Peanut Butter Cup King Size(MCHOC) #2 Ranked: Hershey Bar King Size(MCHOC) #3 Ranked: Kit Kat Bar(MCHOC) #4 Ranked: Hershey’s Cookies and Cream #5 Ranked: Almond Joy http: //www. hersheys. com/
FUTURE PRODUCTS AND RESEARCH Hershey's uses a combination of things, such as their version of a demand business model called an “Insight Driven Performance, ” to stay up-to-date with: § § § Demographic Why people buy What they buy (most popular products) Where they buy Seasonal/occasion-based buying http: //www. hersheys. com/
STOCK PERFORMANCE OVER THE LAST YEAR This chart shows that Hershey sales and stocks steadily grow through the months of February-April https: //www. google. com/finance? q=hershey&ei=Tc. RXVJja. C cbw 8 wb. G 74 Cw. Dw
PE RATIOS-PROFITS https: //www. google. com/finance? q=hershey&ei=T c. RXVJja. Ccbw 8 wb. G 74 Cw. Dw
DIVIDENDS-COST STRUCTURE https: //www. google. com/finance? q=hershey&ei=Tc. RXVJja. Ccbw 8 w b. G 74 Cw. Dw
CEO OF HERSHEY: JOHN P. BILBREY v Has been CEO of Hershey since June 2011 v Responsible for day-to-day global operations and commercial activities v He has an in-depth knowledge of everything that goes on in company's business. v He has widespread of experience in consumer packaged goods and fastmoving consumer goods categories in the U. S and other counties v He has been the Chief Executive Officer and Chief Operating Officer of the Hershey Company. http: //www. thehersheycompany. com/new sroom/news-release. aspx? id=1574404
CEO OF HERSHEY: JOHN P. BILBREY He held executive positions at Mission Foods and Danone Waters of North America, Inc. He held an executive position in a division of Groupe Danone, Paris, France, responsible for all operations of Groupe Danone's North American water division He also served in positions of increasing responsibility in the United States as well as numerous international assignments during his 22 years at The Procter & Gamble Company. Mr. Bilbrey has been a director of Mc. Cormick & Company, Incorporated since November 2005. He holds a bachelor's degree in psychology from Kansas State University. http: //en. wikipedia. org/wiki/The_Hershey_Company
OTHER IMPORTANT LEADERS THAT MAKE HERSHEY AMAZING There a lot of people that are behind the scenes but without them the company wouldn’t be the same For example: § Michele G. Buck (President North America) § William C. Papa (Vice President, Chief Research and Development Officer) § Pamela Arway( member of the executive community) http: //www. thehersheycompany. com/investors/corporategovernance/board-of-directors. aspx
COMPARE HERSHEY TO OTHER COMPANIES Mars is known for making snickers, 3 musketeers, dove chocolate, Twix, and many more Mars was established in 1911 Mars is a private company Both candies are sold worldwide Mars has over 75, 000 Hershey Established 1894 Public company Has other companies for example Hershey Park 15, 000 employees http: //www. candyindustry. com/Top 25 candy companies Google images
COMPARE HERSHEY TO OTHER COMPANIES Haribo 6, 000 employees Net sale = 3, 029, 000 million Makes mostly gummy bears and licorice Main base is in Germany Google image http: //www. candyindustry. com/Top 2 5 candycompanies Hershey 14, 000 employees Net sale= 6, 460, 000 million Known for their chocolate Headquarters in PA, USA Google images
FUTURE LANDSCAPE FOR HERSHEY What was wrong: “Hershey’s most important retailers and competitors had entered a phase of significant consolidation that was changing influence within the category. The era of small, independent stores was over- the power now lay with retail chains. ” Bilbrey 2. “Consumers were not embracing the increased flavor varieties from Hershey’s Brands. ” Bilbrey 3. “Hershey’s emphasis on pack type was being trumped by competitors’ emphasis on brands. ” Bilbrey http: //iveybusinessjournal. com/topics/strategy/the-hersheycompany-aligning-inside-to-win-on-the-outside-2
EXPERT QUOTES “Give them quality. That’s the best advertising in the world. ” - Milton Hershey, founder “I love Hershey’s chocolate. I feel the same about chocolate as I do about wine. ” - Paula Deen, chef and television personality “Caramels are only a fad. Chocolate is forever. ” - Milton Hershey http: //www. quoteswise. com/milton-snavely-hershey-quotes. html http: //en. wikipedia. org/wiki/Paula_Deen
WHAT IS BRILLIANT/SPECIAL ABOUT HERSHEY Providing opportunities for the less fortunate has always been an important priority for Hershey. § Hershey Industrial School § In 1918 Milton Hershey transferred most of his fortune to the Hershey industrial school Looking to innovate cocoa farming in the Ivory Coast and Ghana § § § Increasing wages of workers Modernize cocoa farming Improve quality of farms Improve quality of life of farmers Sustainability programs http: //www. thehersheycompany. com/social-responsibility/cocoasustainability. aspx
WHAT IS BRILLIANT/SPECIAL ABOUT HERSHEY Good business is operating in a socially responsible and environmentally sustainable manner while appropriately managing our company assets and upholding our shareholder interests. ” “Better life is what we’re fostering as we focus our resources and efforts to positively impact our communities, employees and stakeholders. ” “Bright future is what we’re creating by extending our legacy and commitment to education and through a focus on nutrition for children in need. ” http: //www. thehersheycompany. com/social-responsibility/shared-goodness/
HERSHEY’S NEW NICHE OR SPECIAL NEED v Hershey launched a new candy: caramel soft crèmes v Its new brand in 30 years v a soft caramel crème line called Lancaster. v They are debuting the candy in the U. S. and China at once http: //www. thehersheycompany. com/brands/la ncaster/caramel-cremes. aspx Google images
IS HERSHEY SELLING AT A BARGAIN OR NOT? It is an excellent company It is not a bargain because one share is almost $94, and it only sky rockets during certain seasons https: //www. google. com/finance? q=hershey&ei=Tc. RXVJja. Ccbw 8 w b. G 74 Cw. Dw
POPULAR PRODUCTS Google images
OUR FAVORITES Erin: Reese’s Katie: Kit Kat Mady: Reese’s Sarah: Hershey’s Cookies and Cream Google Images
WORKS CITIED https: // www. google. com/finance? q=hershey&ei=Tc. RXVJja. Ccbw 8 wb. G 74 Cw. Dw http: // www. thehe rsheycompany. com/brands/lancaster/caram el-cremes. aspx http: //www. the he rsheycompany. com/social-responsibility/ shared-goodness / http: //www. thehersheycompany. com/social-responsibility/cocoa-sustainability. aspx http: //hershey 1234. weebly. com/quotes-said-by-milton-hershey. html http: //w ww. quo te swise. com/milton-snavely-hershey-quotes. html http: //en. wikipe dia. org/wiki/Paula_Deen http: //iveybusinessjournal. com/topics/strategy/the-hershey-company-aligninginside-to-win-on-the-outside-2 http: //www. candyindustry. com/Top 25 candycompanies http: //www. thehersheycompany. com/investors/corporate-governance/board-ofdirectors. aspx http: //en. wikipedia. org/wiki/The_Hershey_Company http: //www. hersheys. com/
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