The Grand Design VI Supporting Area Meeting Lviv

The Grand Design VI Supporting Area Meeting Lviv, Ukraine 7 th-11 th September 2016

Theory, Theory, Theory, Theory, Theory, Theory, Theory, Theory, BIG BANG!

Brand Management o Analysis and planning on how the brand is perceived on the market o Tangible and intangible elements o Punch line(s): Brand management is the process of identifying the core value of a particular brand reflecting the core value among the targeted customers.

Brand Implementation o refers to the physical representation and consistent application of brand identity across visual and verbal media

OYOP time

OYOP MKT P. 1 Key Areas Branding Management Goal: To conduct and conclude branding of Flagship Projects and other big projects Description ELSA’s Flagship Projects require a comprehensive unified marketing approach. Currently, we receive sufficient attention from our target groups due to an active and proper promotion of our activities. However, we are lacking the unified brand strategy for all of the flagships together and other big projects. Now, that we have established fine quality of the projects, we need to build strong image associations in the minds of specific target groups. Means • Focus on the adequate brand awareness • Enhance the brand identity for each flagship project and other big projects • Apply accurate and consistent brand implementation

Brands of ELSA Flagship Projects and other big projects Holy Cow! We have brands?

ELSA Moot Court Competition o Major colours: ELSA Blue + yellow o Fonts: Champagne & limousine & Century Gothic o Hashtags: #ELSAWTO #EMCC #FOR_EMCC o Slogan: "Face the global challenge” o Instagram: ELSA Moot Court o Branding: Skyline o Approach to promo: FOR

European Human Rights Moot Court Competition o Major colours: yellow + light blue + red + white | Background: dark blue o Fonts: Myriad Condensed o Hashtags: #EHRMCC o Branding: Bubbles o Approach to promo: Black and White materials with facts in bubbles. FR week.

ELSA Delegations o Slogan: “Experience international decision -making!” o Hashtag: #ELSADelegations o Facebook page: ELSA Delegations o Branding: Photos of international institutions

ELSA Law Schools o Branding: Photos of boats, waves implying at summerish feeling o Approach to promo: 2 unified promo periods with 2 subperiods

Student Trainee Exchange Programme o Major colours: black, white, ELSA Blue o Hashtag: #STEPit. UP o Branding: Black and white photos with phrases o Approach to promo: STEP Countdown

Student Trainee Exchange Programme o Major colours: black, white, ELSA Blue o Hashtag: #STEPit. UP o Branding: Black and white photos with phrases o Approach to promo: STEP Countdown

ELSA Day o Major colours: logo colours o Slogan: “All different, all together” o Branding: Human faces ELSA Law Review o Major colours: black, white, gold o Branding: Pen