THE FUTURE OF THE INSIGHTS INDUSTRY 1 September

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THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A

BACKGROUND Leonie Vorster SAMRA

BACKGROUND Leonie Vorster SAMRA

A US$70 BN INDUSTRY… 44 37 4 ± 1 14 ZAR 3. 1 BN+

A US$70 BN INDUSTRY… 44 37 4 ± 1 14 ZAR 3. 1 BN+

WHAT IS THE INSIGHTS INDUSTRY? Identifying Info Need Sampling & Accessing Panels Data Mining

WHAT IS THE INSIGHTS INDUSTRY? Identifying Info Need Sampling & Accessing Panels Data Mining & Data Collection Data Integration & Data Processing Data Analytics & Presenting Results Analysis & Sharing Insights Advisory Services & Consulting Making Decisions

THE INSIGHTS PROFESSIONAL So, What Do We Do, Exactly. . . ?

THE INSIGHTS PROFESSIONAL So, What Do We Do, Exactly. . . ?

PANELLIST Bridget Dore Pernod Ricard

PANELLIST Bridget Dore Pernod Ricard

PANELLIST Graham Easton Santam

PANELLIST Graham Easton Santam

PANELLIST Leonie Vorster SAMRA

PANELLIST Leonie Vorster SAMRA

THE IDEAL PROJECT www. greenbook. org/grit

THE IDEAL PROJECT www. greenbook. org/grit

BEST www. greenbook. org/grit

BEST www. greenbook. org/grit

TECHNOLOGY www. greenbook. org/grit

TECHNOLOGY www. greenbook. org/grit

PRIORITISATIO www. greenbook. org/grit

PRIORITISATIO www. greenbook. org/grit

SO THEN…

SO THEN…

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A