THE FUTURE OF THE INSIGHTS INDUSTRY 1 September
- Slides: 17
THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A
BACKGROUND Leonie Vorster SAMRA
A US$70 BN INDUSTRY… 44 37 4 ± 1 14 ZAR 3. 1 BN+
WHAT IS THE INSIGHTS INDUSTRY? Identifying Info Need Sampling & Accessing Panels Data Mining & Data Collection Data Integration & Data Processing Data Analytics & Presenting Results Analysis & Sharing Insights Advisory Services & Consulting Making Decisions
THE INSIGHTS PROFESSIONAL So, What Do We Do, Exactly. . . ?
PANELLIST Bridget Dore Pernod Ricard
PANELLIST Graham Easton Santam
PANELLIST Leonie Vorster SAMRA
THE IDEAL PROJECT www. greenbook. org/grit
BEST www. greenbook. org/grit
TECHNOLOGY www. greenbook. org/grit
PRIORITISATIO www. greenbook. org/grit
SO THEN…
THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A
THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A
