THE FUTURE OF THE INSIGHTS INDUSTRY 1 September

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A

BACKGROUND Leonie Vorster SAMRA

A US$70 BN INDUSTRY… 44 37 4 ± 1 14 ZAR 3. 1 BN+

WHAT IS THE INSIGHTS INDUSTRY? Identifying Info Need Sampling & Accessing Panels Data Mining & Data Collection Data Integration & Data Processing Data Analytics & Presenting Results Analysis & Sharing Insights Advisory Services & Consulting Making Decisions

THE INSIGHTS PROFESSIONAL So, What Do We Do, Exactly. . . ?

PANELLIST Bridget Dore Pernod Ricard

PANELLIST Graham Easton Santam

PANELLIST Leonie Vorster SAMRA

THE IDEAL PROJECT www. greenbook. org/grit

BEST www. greenbook. org/grit

TECHNOLOGY www. greenbook. org/grit

PRIORITISATIO www. greenbook. org/grit

SO THEN…

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A

THE FUTURE OF THE INSIGHTS INDUSTRY 1 September 2017… and beyond es g n e l l a , ch s d n e r t he t r o Key f s e iti n u t r o p the n i and op y r t s du n i s t h s, r g i a e y ins e hre t o w next t ier l p p u s from a ive t c e p s r pe Background Presentations Discussion Audience Q&A