The Future of the August Wilson House And

The Future of the August Wilson House And Daisy Wilson Artist Community 1

THE COMMUNITY SURVEY 2

Survey and Results 1. Awareness • • 2. Needs • 3. Classes/Courses Pricing • 5. Centers/Programs Interest • 4. Location DWAC The Afro-American Music Institute - 8 -week music classes (1/week) for $140 Census • High School Students • Important Community Members 3

DIFFERENTIATING BETWEEN THE AUGUST WILSON HOUSE AND THE AUGUST WILSON CENTER 4

Emphasizing the DWAC • Raise awareness for DWAC • Awareness for house will follow • Inclusion in website, pamphlets, etc. • Restoration of house • Utilize Partnerships • Push for inclusion in other organizations’ advertising • Ex: Carnegie Library 5

Marketing the House • Restoring a historic landmark • Easiest way to distinguish between the two • Refer to it as something other than ‘The August Wilson House’ 6

Pitch 7

Pitch • Business Plan verse Pitch • • • Problem Solution Business Model Underlying Magic Position 8

Bed & Breakfast 9

Problem • Insufficient housing in the Hill for visitors • No housing around the Hill District, Downtown, or Oakland solely catering to visiting students, artists, and academics • No housing that caters to the African-American community 10

Solution • Provide culturally unique accommodations within the August Wilson House for: • • Public Students Artists Academics 11 Howe-Childs Gate House run by Chatham University

Business Model • Charge tenants and visitors for accommodations Place Description Howe-Childs Gate House • • 5 overnight rooms that sleep up to four per room Has to have affiliation with Chatham $120/night Discount—$80/night for prospective students The Pennsylvanian • • • Price anywhere from $1, 240 -$3, 700/month Lowest price—unfurnished, 1 bath at lower level Highest price—furnished, 2 bath at loft level Cambria Suites • $279 per night— 4 person, Queen Suite Morning Glory Inn • • Weekday rate—$155 -$350 per night Weekend rate—$175 -$450 Lowest price— 1 bed, 1 bath, fireplace Highest price— 1 bed, 1 bath with whirlpool, fireplace 12

Business Model • Who will manage the bed & breakfast? • Option 1: • Live-in Staff • Available to meet needs of guest directly at any time • Option 2: • 3 different job shifts: Daytime, evening, night • Someone always on call to assist guests • No one needs to live in house • Option 3: • On call staff during night hours • Must reside close enough to address needs of guests at any time of day 13

Underlying Magic • • • Historic Structure Childhood home of August Wilson In historic Hill District Easy access to Oakland, historic Strip District, and Downtown Free parking In-house café Free breakfast Scenic view Park nearby 14 Cliffside Park Project

Positioning • Need for an additional place for visitors to stay when visiting the Hill • Competitive pricing • No other accommodations in city that feature African. American heritage 15 The Garden Room at the Morning Glory Inn

Comments or Questions? 16

Community Center 17

Problem • Inadequate number of places for art programs and community groups • Lack of locations for young adults (high school students) for afterschool socializing and college prep programs • Existing programs cater to young children • Lack of attractive venues for private functions 18

Solution • Offer: • Tutoring, SAT Prep, Art Classes, Theater Classes, Dance Classes, Music Production Classes • Donate space to community groups • Center for young adults • Rent out for: • Open Mic Nights, Place for dances and receptions 19

Business Model • Rental fee for community space • I. e. , wedding receptions, high school dances, organization fundraisers, high school reunions • Hill House: $320/4 -hours • Other sites in Pittsburgh significantly more expensive • Charge for classes • AAMI: $140/8 -week course • Calliope Folk Music Society $165 -180/8 -week course • Carnegie Museum: $260/5 -week ceramics course, $75/4 -week kids’ art class • Paint Monkey: $35/2 -hour class, $45/3 -hour class 20

Weekly Cost Comparison Cost (Dollars) 60 Average: $27. 21/week 50 40 Standard Deviation: $16. 57 30 20 10 0 AAMI Caliope Carnegie Kids Organization 21

Underlying Magic • Ideal center for community gatherings. • Place for community members of all ages to come together for recreation and education. • Signature Partnership with Duquesne University Honors College • Tutors • Classroom instructors • Programs 22

Positioning • • • Hill House Carnegie Library Miller African-Centered College Preparatory Academy YMCA Milliones University Prep 23

Comments or Questions? 24

History Center 25

Problems in the Hill • No historic preservation places in the Hill • No place to learn about and share in History of Hill • No home for Afro-American Historical and Genealogical Society 26

Business Model • Partnership with a pre-existing organization • • Duquesne Public History Graduate Program Carnegie Library Hill District Branch Afro-American Historical and Genealogical Society Heinz History Center 27

Solutions • Place to store artifacts for people in the Hill • Place for people to share stories about their personal history and history of the Hill • Place where members of the community can take things which have historical significance to be sorted and properly taken care of 28 Jane Adams Historic Hill House Chelsea Hotel

Positioning • There are no organizations that specifically deal with the history of the Hill • Carnegie Library of Hill District does not have the ability to store or display the items that they receive • The house would give them a place to display the relevant items they receive • The August Wilson house will be the only Hill District- specific history center in the area. 29

Underlying Magic • Childhood home of the famous playwright August Wilson • National, state, and city historical landmark • Located in the Historic Hill District 30

Comments or Questions? 31

ADVERTISING MATERIALS 32

Website www. daisywilson. org 33

pagelime. com 34

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Facebook Page • Internet Presence • Popular Social Media • Easy to navigate • Easy to Format and Manage • Quick Updates • www. facebook. com/Daisy. Wilson. Artist. Community 43

Pamphlet • Information on the DWAC • Details regarding: I. Mission II. August Wilson’s childhood III. August Wilson’s legacy IV. Plans for the house V. Partners VI. Contact Info 44

DWAC Banner • • • Promote awareness for the DWAC Explain future use of home Provide contact information Weather Proof Large (6’ X 2. 5’) - $38. 25 Xlarge (8’ X 2. 5’) - $46. 74 45

Comments or Questions? 46

DWAC CROWDFUNDING CAMPAIGN 47

Background Information • Promote the cause and generate funds • The pitch is the basis for the crowdfunding campaign • Energy resonates from the owners to the backers • Backers respond to incentives • Limit the campaign to one crowdfunding portal 48

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Comments or Questions? 50

WE HOPED YOU ENJOYED OUR PRESENTATION. THANK YOU FOR YOUR TIME AND ATTENTION. 51