THE FUTURE IN BUSINESS Project Manager Shahrukh Asif

THE FUTURE IN BUSINESS Project Manager: Shahrukh Asif Tech Manager: Samie Khogiani Workshop Manager: Rachel Jarvis BOH 4 M Mr. Gill

Ethics and Corporate Social Responsibility �A set of moral standards as to what is good or bad. Or right or wrong in one’s conduct.

Corporate Social responsibility � Business should be socially responsible � Good corporate citizens � Businesses should values the employees, Customers, suppliers, and the community

Why is Ethics and CSR Important � Important to customers. � Customers want to buy from ethical companies. � The purpose of CSR is to fulfill internal and external interest of the company and public.

Corporate industry & Twitter Corporate Knights Magazine (tells you which company is being ethical). Overall Corporate Social Responsibility rankings for Canadian companies (follow the link at @STLTConference )

What is Twitter? Conference @STLTConfer ence � Tweet about Workshop info to #PCSTLT. � � Twitter is a social media software. � Micro blogging (140 characters)

Tips on Twitter # @ 140 Character Trending Private message

Why is Twitter Important? � Vast Customer Market › 255 million monthly active users › 500 million Tweets are sent per day � Promote Corporate Social Responsibility of company. (Starbucks) � Solving Potential Corporate Ethical problems (GM) � Employees must have good social footprint � Social Media forces companies to be ethical

Ethics &Twitter is a world where others are connected to us so it is important to be ethical and respectful to each other. Disadvantages of Twitter Upsetting the general public: Wrong and unethical comments can effect individuals � Risk integrity of business: Flaws of the company can effect the companies image. �

Good responsible citizen GM had a manufacturing defect in April 2014 � Caused 13 deaths � GM response was to recall the cars and re-build corporate trust �

Using Twitter to Promote Ethics

Twitter and Ethics GM used twitter in order to stay connected with their costumers and they kept on updating them about the problem and solutions.

Starbucks and Ethics

Starbucks on Twitter • Starbucks update their profile on twitter in order to be ethical and to stay connected.

Employee’s � Digital footprint � New rise of social media � How you portray yourself

Business’s � Commercials can be costly $350000+ � Use lots of electricity and energy to create. � Twitter is more efficient in marketing products. � Customer satisfaction � improve the integrity of the business.

Students How to use twitter?

Bibliography http: //www. reuters. com/article/2014/05/12/usgm-recall-exec-id. USBREA 4 B 0 EW 20140512 � http: //www. youtube. com/watch? v=Qih. Qb. Odno 1 I � http: //media. gm. com/product/public/ca/en/gmign itionupdate/News. detail. html/content/Pages/new s/ca/en/2014/Apr/0402_Barra. html � http: //media. gm. com/product/public/ca/en/gmign itionupdate/News. html �