The framework of Management Fundamentals Introduction to Marketing
- Slides: 14
The framework of Management Fundamentals Introduction to Marketing & Mgt. Marketing Concept & Business Trend The framework of Marketing Fundamentals
Paradigm Shift of Doing Business 내용 과거 관행 신 이 념 전략 Prediction Surprise Management 기술 Convergence Divergence 경영 Compliance Self-control 지식 Utilization Creation/renewal 자산 Tangible Intangible 조직 Structure Edge of Chaos
Global Enterprise ≠Regional company Global Leading Enterprise – HP Diversity 일인 십색 다양한 제품 제공 Speed Real Time Agile Enterprise 고객중심 High Touch Total Customer Experience 투명성 Transparent Open door policy Risk Management
Dell Computer Case Dell 제조업체 공급자 Supplier 유통경로자 Manufacturer Dell 소비자 Customer Supplier Manufacturer Customer 고객주문후-부품공급-제품생산-financing-유통공급이 거의 동시발생
The end Clarification