The Four Pleasures Patrick W Jordan 2000 Designing

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The Four Pleasures Patrick W. Jordan. 2000. Designing Pleasurable Products: an Introduction to the

The Four Pleasures Patrick W. Jordan. 2000. Designing Pleasurable Products: an Introduction to the New Human Factors. Taylor and Francis, London Adapted from presentation by Lyn Pemberton, Interactive Technologies Research Group University of Brighton

Hierarchy of Consumer Needs Pleasure Usability Functionality cf. Maslow’s hierarchy of human needs

Hierarchy of Consumer Needs Pleasure Usability Functionality cf. Maslow’s hierarchy of human needs

Jordan distinguishes four types of product related pleasures, i. e. the practical, emotional and

Jordan distinguishes four types of product related pleasures, i. e. the practical, emotional and aesthetic benefits associated with products: • Physio-pleasure • Psycho-pleasure • Socio-pleasure • Ideo-pleasure

Physio-pleasure To do with the body and sensory organs - touch, taste, smell, hearing

Physio-pleasure To do with the body and sensory organs - touch, taste, smell, hearing • shape of a telephone handset • texture of pen, toothbrush, new clothes • smell of new car

Psycho-pleasure To do with people’s cognitive and emotional reactions • a really engaging video

Psycho-pleasure To do with people’s cognitive and emotional reactions • a really engaging video game • a brilliant piece of software that lets you do something very complex very easily, e. g. the early spreadsheet effect

Socio-pleasure To do with your connection to other people friends, relatives, colleagues, unknown others.

Socio-pleasure To do with your connection to other people friends, relatives, colleagues, unknown others. Also social identity. • people may come round to see you to play on your new Game. Cube or gather round to look at your new phone • clothing mark you out as member of socioeconomic group

Ideo-pleasure To do with people’s values - • a pair of “vegetarian” shoes •

Ideo-pleasure To do with people’s values - • a pair of “vegetarian” shoes • carrying the Guardian rather than the Sun • looking at your beautiful wall mounted plasma screen TV when you come home every day

Summary • Your text here

Summary • Your text here

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