The first ESA In Cubed activity EO PLUGIN

The first ESA In. Cubed activity EO PLUG-IN - a success story of a Public-Private Partnership to serve the Agro. Food sector Eva Maria Haas

A LEADER IN SATELLITE-BASED LAND MONITORING Agriculture & Rural Energy & Infrastructure Environment & Natural Resources ICT & Transport Urban & Population “End-to-end” geo-spatial land 450 implementations in over 135 countries monitoring applications through 22 years of business 22 years of successful research, innovation & operational implementation 11 June 2021

ESA INCUBED. Much more than a project activity! Public Private Partnership for High-risk industrial endeavor Provides the required fast development to be able to enter the market Flexible framework with performance criteria fitting aim of disruptive market evolution Austrian and Dutch funding for 2018/19 service and market development – 2020 delivery EO PLUG-IN Continuous business intelligence data streams for the 11 June 2021

THE MARKET. EO downstream revenues valued more than € 70 million in 2015 Two downstream sectors: Public services for common agriculture policy (CAP) Precision farming services Going beyond the farmer to the value chain elements of the Agro. Food industry Agriculture and food (Agro. Food) is a $ 5 trillion industry (KPMG International 2013) EO PLUG-IN Continuous business intelligence data streams for the 11 June 2021

THE SOLUTION. Agricultural food industry is the least digitized of all major industries – need for innovation Access barrier to EO intelligence EO PLUG-IN is a blueprint for a self-service onboarding system to provide continuous business intelligence data streams for the Agro. Food Industry, starting Frozen potato sector (10 billion EUR ) Seed potato sector (495 million EUR) We work together with the European and Global Market leaders in these sectors EO PLUG-IN IT IS ALL ABOUT POTATOES! Continuous business intelligence data streams for the 11 June 2021

EO PLUG-IN Continuous business intelligence data streams for the 11 June 2021

THE KEY TO SUCCESS. https: //www. geo 4 a. com/ • Foundation of a new company that is the link between the Earth observation and Agro. Food industry • Ready PLUG-IN solutions • Inclusion of EO data streams and value added products/services directly in existing customer workflows EO PLUG-IN Continuous business intelligence data streams for the 11 June 2021

CHALLENGES. Speaking the same language – Market dedicated identity to connect the value chains and translate between the EO world and industry sector customers Closing the gap from EO to end products– on top expertise required e. g. . statistical modelling Technological readiness levels– Business data streams adaptable to customer capacities (from GUI to API…) EO PLUG-IN Continuous business intelligence data streams for the 11 June 2021

THE ADDED VALUE OF THIS PPP. Co-creation between EO Industry and Application industry leading to increase in production efficiency and market valorization Customers inside the consortium Additional engaged commercial customers Spin out start-up Co-funding EO PLUG-IN Continuous business intelligence data streams for the 11 June 2021