The event Hosted in Cape Town South Africa

The event • Hosted in Cape Town, South Africa from 6 – 8 April 2011 • Cape Town International Convention Centre and 5 Star Westin Grand Hotel

Your hosts

Exposure • Profile AMEDA and all its members • Profile AMEDA at all pre marketing events and regional conferences • Anticipate attracting over 200 delegates from around the world • Raise the profile of Africa and the Middle East • AMEDA members given preferential sponsorship packages with maximum exposure • Evening and social programme both African and Middle Eastern theme

Your host city § Situated on the southwestern tip of Africa, Cape Town is recognised as one of the most beautiful places on earth. Offering a range of attractions, breathtaking sights and endless activities, it is a year-round holiday destination with friendly people, a mild climate and rich cultural heritage. § Top tourist attractions: Table Mountain Wine lands /wine route Victoria and Alfred Waterfront (shopping) Kirstenbosch Botanical Gardens Robben Island & Cape Point

Conference Facilities § Cape Town International Convention Centre § Situated on the outskirts of the central business district in the shadow of Table Mountain and overlooking the city’s harbour and the Atlantic ocean. § 15 minutes from the airport § Walking distance to the Victoria and Alfred Waterfront which is the hub of shops and restaurants in Cape Town § The Arabella Sheraton is a five star hotel that adjoins the Convention Centre § Three and four star accommodation available within walking distance § South Africa is one of the most cost-effective destinations with a favourable exchange rate for most visitors.

Agenda Planned Program 6 April 2011 § 10: 00 – 17: 30 Registration at the Conference Hotel § 14: 00 – 15: 30 Regional CSD Group Meeting § 15: 30 – 16: 00 Refreshments § 19: 00 – 23: 00 CSD 11 Welcome Cocktail Reception

Agenda Planned Program 7 April 2011 § 7: 30 – 8: 30 Breakfast at respective hotels § 9: 00 – 9: 15 Welcoming address and remarks § 9: 15 – 10: 30 Agenda topics for the day § 10: 30 – 10: 50 Tea Break § 10: 50 – 13: 00 Agenda Topics § 13: 00 – 14: 00 Lunch § 14: 00 – 16: 00 Agenda topics § 19: 00 onwards Middle Eastern themed dinner party

Agenda Planned Program 8 April 2011 § 7: 30 – 8: 30 Breakfast at respective hotels § 9: 00 – 9: 15 Agenda Topics for the day § 9: 15 – 10: 30 Agenda topics § 10: 30 – 10: 50 Tea Break § 10: 50 – 13: 00 Agenda Topics § 13: 00 – 14: 00 Lunch § 14: 00 – 16: 00 Agenda topics § 19: 00 onwards African themed farewell dinner party

Social Programme § Example of Social Programme § Opening Cocktail event in penthouse of International Convention Centre overlooking Cape Town and the harbour § Gala dinner evening one – Middle Eastern Tented dinner § Gala dinner evening two – African Theme in Cape Winelands § Spouse programme including trips to Robin Island, Table Mountain and Cape Point

Marketing § Power Point Presentation and Promotional Video § Presentation at regional conferences 2009 – 2011 § CSD 10 Conference and Sponsorship (coffee break / mug) § Exposure in international magazine (e. g. Global Custodian) § Website – www. csd 11. net § AMEDA, Strate and MCDR website

Budget Category Expenses Budget Item Description Pre event marketing Video, logo design, website, site visit etc $ 24 000 Travel & Accommodation Strate staff, organizers, hostesses, airport meet and greet etc $ 17 300 Conference Venue hire, tea breaks, lunches etc $ 36 500 Gifts Speaker & delegate gifts $ 24 300 Social Programme Evening entertainment, drinks, décor etc $ 102 300 Media / PR Public relations $ 5 100 Security & Admin Security, fax, phone, postage, tele staff $ 10 200 Technical Sound and lighting $ 9 500 Print Agenda, registration forms, banners etc $ 35 000 Business Centre Set up and man PC’s, email, fax etc $ 8 500 Event Management Fee Prof events management company $ 35 000 Contingency Income Expense / Income US$ $ 15 000 TOTAL COST $ 328 200 Sponsors 5 @ US$ 15 000 each (average cost) $ 75 000 Delegate registration fee 200 @ US$ 1000 $ 200 000 TOTAL INCOME $ 275 000 NET (ESTIMATE) - $ 53 200

Website Soon to be launched www. csd 11. net