The EOperationsOpportunity Model Enhanced Selling Process Enhanced Customer

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The E-Operations-Opportunity Model

The E-Operations-Opportunity Model

Enhanced Selling Process Enhanced Customer Buying Experience Enhanced Customer Usage Experience 1. Customer Input

Enhanced Selling Process Enhanced Customer Buying Experience Enhanced Customer Usage Experience 1. Customer Input ex：福特汽車設立線上設計 作室收集消費 者回饋意見 2. Customer Targeting ex：亞馬遜書店根據消費者過去購買紀錄， 選擇性通知新書訊息 3. Customer …. Aggregation ex：e. Hobbies 使用網路，可以接觸到全世 界的模型火車愛好者 4. Benefit Selling ex：Timex 提供下載模擬本身新奇的電子 控制手錶設定系統 5. Achievement Selling ex：W. W. Grainger 會對企業用戶維修紀錄 作追蹤與建檔整理

6. Solutions-Specifier Enhanced Selling Process Enhanced Customer Buying Experience Enhanced Customer Usage Experience ex：Home

6. Solutions-Specifier Enhanced Selling Process Enhanced Customer Buying Experience Enhanced Customer Usage Experience ex：Home Depot 提供消費者完整的DIY 相關產品 7. One-Stop Shopping ex：Office Depot 藉著stamp. com 等互補性網 站的連結，盡量涵蓋消費者的所有需求 8. System-Design ex：Herman Miller 的room planner”網頁使消 費者能自行設計辦公家俱 …. 9. Fastest-Source ex：亞馬遜能讓顧客在最少的麻煩下，盡快 拿到訂購的商品 10. Product-Specifier ex：Lands’end允許顧客創造“personal model”來 測試泳衣的合身性與好看與否 11. Tailored-Product ex：Chipshot. com允許專業高爾夫球選手量身打 造專屬球桿

Enhanced Selling Process Enhanced Customer Buying Experience Enhanced Customer Usage Experience 12. Added Service

Enhanced Selling Process Enhanced Customer Buying Experience Enhanced Customer Usage Experience 12. Added Service ex：Lonely Planet 出版公司設計線上 “旅遊 紀事”來儲存消費者重要資訊 …. 13. Tailored-Support ex：Dell 的顧客可藉由”Premier Page”來獲 得技術支援

高購買頻率 9. Fastest Source 13. Tailored Support 12. Added Service 7. One-Stop Shopping 低知覺差異

高購買頻率 9. Fastest Source 13. Tailored Support 12. Added Service 7. One-Stop Shopping 低知覺差異 利用過去的滿足需求 經驗，建立消費者的 忠誠度 E-Marketing Opportunity Model 10. Product Specifier 11. Tailored Product 8. System Design 6. Solutions Specifier 高知覺差異 藉著利用IT收集消費 者資訊來協助提供具 獨特性的產品 低購買頻率

高購買頻率 9. Fastest Source 13. Tailored Support 12. Added Service 7. One-Stop Shopping 低知覺差異

高購買頻率 9. Fastest Source 13. Tailored Support 12. Added Service 7. One-Stop Shopping 低知覺差異 利用過去的滿足需求 經驗，建立消費者的 忠誠度 E-Marketing Opportunity Model 10. Product Specifier 11. Tailored Product 8. System Design 6. Solutions Specifier 高知覺差異 4. Benefit Selling 3. Customer Aggregation 2. Customer Targeting 1. Customer Input 低購買頻率

高購買頻率 9. Fastest Source 13. Tailored Support 12. Added Service 7. One-Stop Shopping 低知覺差異

高購買頻率 9. Fastest Source 13. Tailored Support 12. Added Service 7. One-Stop Shopping 低知覺差異 5. Achievement Selling E-Marketing Opportunity Model 10. Product Specifier 11. Tailored Product 8. System Design 6. Solutions Specifier 高知覺差異 4. Benefit Selling 3. Customer Aggregation 2. Customer Targeting 1. Customer Input 低購買頻率

E-SERVICE Opportunity Model Customer Service Life Cycle (CSLC)

E-SERVICE Opportunity Model Customer Service Life Cycle (CSLC)

The Sustainability Model Project Analysis Generic Lead Time Sustainable Competitive Advantage Preemption Asymmetry Barriers

The Sustainability Model Project Analysis Generic Lead Time Sustainable Competitive Advantage Preemption Asymmetry Barriers Customer Analysis Competitor Analysis

Selling Hospitality Chapter 6 Situational Selling Selling ApproachesSelling Hospitality Chapter 6 Situational Selling Selling Approaches
Selling Chapters 13 17 Selling n Selling isSelling Chapters 13 17 Selling n Selling is
Selling Techniques Selling The process of helping peopleSelling Techniques Selling The process of helping people
Value Selling Process Spring 2020 Raptor Value SellingValue Selling Process Spring 2020 Raptor Value Selling
The Selling Process Introduction to Business Marketing SellingThe Selling Process Introduction to Business Marketing Selling
Personal Selling Preparation and Process Salesperson Activities SellingPersonal Selling Preparation and Process Salesperson Activities Selling
The Selling Process Chapter 13 The Selling SalesThe Selling Process Chapter 13 The Selling Sales
Customer Sales Process The Customer Sales Process ProgramCustomer Sales Process The Customer Sales Process Program
Chapter3 Software Process Model Software process model ProcessChapter3 Software Process Model Software process model Process
Customer Service Training What is customer service CustomerCustomer Service Training What is customer service Customer
Customer ACQUISITION Customer Acquisition ShortTerm Goal 20 customerCustomer ACQUISITION Customer Acquisition ShortTerm Goal 20 customer
Scoring System Voetbal Customer Service Customer Commitment CustomerScoring System Voetbal Customer Service Customer Commitment Customer
Customer Acquisition Customer Visibility Customer Administration Create trialCustomer Acquisition Customer Visibility Customer Administration Create trial
HYPERCONVERGED INFRASTRUCTURE HCI CUSTOMER DEMAND CUSTOMER PULL CUSTOMERHYPERCONVERGED INFRASTRUCTURE HCI CUSTOMER DEMAND CUSTOMER PULL CUSTOMER
The Kitchen and Customer Service Customer Service CustomerThe Kitchen and Customer Service Customer Service Customer
Maximizing Customer Lifetime Value Customer Profitability Customer EquityMaximizing Customer Lifetime Value Customer Profitability Customer Equity
Customer relationship management and customer experience Customer RelationshipCustomer relationship management and customer experience Customer Relationship
Customer Acquisition Customer Acquisition ShortTerm Goal 20 customerCustomer Acquisition Customer Acquisition ShortTerm Goal 20 customer
Chapter Customer Perceptions of Service Customer Perceptions CustomerChapter Customer Perceptions of Service Customer Perceptions Customer
Customer Who Is Our Customer 1 CUSTOMER PROFILECustomer Who Is Our Customer 1 CUSTOMER PROFILE
Customer Journey Conversion Optimierung Customer Journey Die CustomerCustomer Journey Conversion Optimierung Customer Journey Die Customer
What is Social Selling The 7 Social SellingWhat is Social Selling The 7 Social Selling