THE ENTREPRENEURIAL GREENHOUSE PROGRAM The Eugene Lang Entrepreneurship

THE ENTREPRENEURIAL GREENHOUSE PROGRAM The Eugene Lang Entrepreneurship Center 8 November 2012

ABOUT THE CLASS The Entrepreneurial Greenhouse Program is a full credit spring term Master class unique to Columbia. The Program assists second-year students readying their businesses for investment. 2

AN OVERVIEW OF THE PROGRAM § Getting familiar with each other’s business concepts § Class divided into 4 groups § Specific assignments 3

AN OVERVIEW OF THE PROGRAM § Individual sessions § Guest Speaker(s) invited throughout semester to address key issues of a start-up business 4

BENEFITS OF THE CLASS § Access to experts in key areas § Opportunities to present business concepts to professional investors § Limited funding provided for approved start- up expenses such as legal fees, tradeshow fees etc. 5

WHO IS ELIGIBLE? § Second year students serious about launching a company upon graduation § EMBA students (if company sponsored, student must have a waiver) 6

PROCESS TO APPLY. . 1, 2 STEP 1: Students must submit a complete business plan and presentation on gust. com by Friday, November 30 th https: //gust. com/angel-group/greenhouse-programadmissions/apply This information can be found on the Lang Center’s website: columbia. edu/entrepreneurship/initiatives/greenhouse 7

PROCESS TO APPLY STEP 2: On Monday, December 3 rd , schedule a time for a formal presentation to members of the Greenhouse Selection Committee. Presentations begin at 8: 00 am and run throughout the day. Email the Lang Center at entprog@columbia. edu for the schedule. § EMBA students: Special lunch time presentation times will be held. 8

WHAT TO EXPECT AT THE PRESENTATION STEP 3: On December 7 th , you will present for 7 minutes followed by 3 minutes Q&A. You will be evaluated on the following: ü Feasibility ü Profitability ü Competitiveness ü Risk management ü Personal Passion ü Quality of Presentation ü Knowledge of key elements 9

ADMISSIONS § The Program is very competitive; approximately 15 - 25 ventures will be accepted to the program § You will receive an email the evening of December 7 th with the decision § If admitted, you must have 1000 bidding points that can be charged towards the class 10

Businesses Launched 11

Columbia Entrepreneurs We are retail Who are we? Red Flower was inspired to create a kind of beauty that is not easily bottled, one that focuses both on the internal and the external. Red flower launched nationally in 1999 at Barneys New York with six flower candles and two organic flower teas. The line has continued to evolve and grow to over a hundred products, including lotions, soaps and oils, each with the generosity of scent, health and environmental consciousness, performance and integrity which make red flower so innovative. Yael Alkalay 1997 redflower. com Happy. Baby addresses the need for nutritious and convenient alternatives to highly processed baby food. The company believes that baby's first meals should taste and look delicious—and nourish the baby's body. Happy. Baby foods are fresh frozen, vegetarian, organic foods with socially conscious packaging. An organic cereal product line is also offered with probiotics for immune protection and DHA for brain and eye development. Shazi Visram 2004 happybabyfood. com Peeled Snacks believes that food starts out delicious and nutritious, and it doesn't need some machine to improve it, or engineering to perfect it. The product line offers large, easy-to-eat pieces of fruit and nuts providing a natural source of vitamins, minerals and fiber - with NO added sugar or fat. The nuts are dry roasted and lightly salted. And for chocolate lovers, Peeled Snacks uses the finest rich dark chocolate with 58% cacao in their Shock-olate variety. Noha Waibsnaider 2002 peeledsnacks. com Styling Salon is a new concept in beauty services, a blow-dry bar, where customers can get well-priced, blow outs and other beauty services in a fun, hip atmosphere. The flagship salon is located in the Meatpacking district and second in mid town Manhattan. Blow also launched its own line of hair care products specifically formulated for blown dry hair. Julie Klingenberg Flakstad 1999 blowny. com 12

Columbia Entrepreneurs We are retail Who are we? Pockit Rockit is a book that makes discovering music fun, fast and easy. Adapting the Zagat guide book approach to restaurants [“if you like x, try y”], Pockit. Rockit uses artists you already do know to help turn you on to some of the most intriguing and relevant artists you don’t know yet. Ari Abramowitz 2000 pockitrockit. com Casauri is an online provider of designer laptop bags, laptop cases, sleeves, totes and ipod cases in stylish colors for men and women. Emily Mc. Hugh 1999 casauri. com Hill Country is Texas-style barbecue restaurant featuring a majestic bi-level 11, 000 square feet space, with towering industrial-height ceilings, two full bars and capacity for 300 -plus seated guests. Located in the Flatiron District area of New York City, Hill Country brings the Hill Country Barbecue Market experience to tourists and locals alike. Marc Glosserman 2006 hillcountryny. com Verterra products are thoughtfully and beautifully designed, adding a chic touch of nature to your table. Not only are they the most durable and versatile single-use product available, as you can use them to bake in the oven, store in the fridge, and reheat in the microwave, but also all-natural. Ver. Terra is made from fallen leaves, steam, heat and pressure. That ’s it – no chemicals, no toxins, no worrying. Michael Dwork 2007 verterra. com Solemates High Heeler™ attaches easily to most stiletto and kitten heels. By increasing the surface area on the base of the heel, it reduces the pressure on this area and prevents the heel from sinking into grass or falling into cracks! “ Becca Brown 2007 and Monica Murphy 2007 solemates. com 13

Columbia Entrepreneurs We are technology Who are we? Olapic collects all your wedding guests' photos so you can organize, store, print, and share them in any way you'd like. Pau Sabria 2010, Luis Sanz 2010, Jose De Cabo 2010 olapic. com Wikispaces is a website where groups of people can easily build and edit web pages together. A great community builder tool, Wikispaces is popular with friends, families, students, teachers, sports teams, community groups, book clubs, fan clubs, party organizers and wedding planners. Adam Frey 2005 wikispaces. com Payperks is an employee perks program that helps company transition to paperless pay. Arlyn Davich 2009 payperk. com Edit. com is the leading website maintenance service to small businesses. Edit. com helps small businesses use their websites more effectively by recommending the most appropriate and costeffective options and offering free quotes to get them set up and working perfectly. Thousands of small businesses rely on Edit. com everyday. Steve Grushcow 2004 edit. com Right. Pedal is an interactive video car blog, featuring a tv-style show in which we test drive exciting automobiles in an educational and entertaining manner. Hootan Mahallati 2007 rightpedal. com Out 2 Play, Inc. is a non-profit 501(c)(3) organization dedicated to building and refurbishing playgrounds throughout the New York City public school system. With more than half of New York City elementary schools lacking playground access, Out 2 Play is implementing a large-scale, citywide program to give New York City school children this much needed resource. Andrea Wenner 2005 out 2 play. org 14

Columbia Entrepreneurs We are technology Who are we? Thorobird provides development, consulting, and fund management solutions to nonprofit organizations, private investors and hard-working tenants. Uniquely positioned in the affordable housing and distressed community real estate development industries, Thorobird focuses on communities in the New York metropolitan area that have greater than 10 thousand people per square mile and are in census tracts with poverty rates of at least 20%. Thomas Campbell 2009 thorobird. com Art for Refugees in Transition provides curriculum and training programs to engage both children and adults in refugee communities in visual, performing and creative arts drawn from their own cultures. These activities provide local and international relief institutions with tools to help refugee communities recover from the trauma, terror and dislocation of war. Sara Green 2001 artforrefugees. org We are international Agora Partnerships is a community of development and investment professionals, volunteer consultants and entrepreneurs committed to launching and growing successful, sociallyresponsible businesses in emerging markets. Agora leverages investment in areas where inefficient capital markets and other formidable barriers to entrepreneurship have prevented talent from achieving its full potential. The organization provides emerging market entrepreneurs with the same arsenal of tools available to their counterparts in wealthy countries. Ben Powell 2005 agorapartnerships. org Teshkeel Media Group was founded to address the lack of development of positive, high-quality children's media in the Middle East region. Part of the company's vision is to create a stable of superheroes for all children based on Islamic culture. Teshkeel's flagship superhero property, The 99, debuted with a special issue in June 2006. Teshkeel also acquired exclusive licensing rights to publish several of the world's most popular comic book titles in Arabic including Spider-Man, the Hulk, the X-Men, Superman, Batman and the Archie group of characters. Naif Al-Mutawa 2003 the 99. org 15

Columbia Entrepreneurs We are education Who are we? Tabula Digita is an educational gaming company focused on delivering innovative and effective educational games to students and institutions. The games have all of the action adventure fun associated with mainstream games while simultaneously providing an efficient learning environment to better prepare students for high stakes exams. Tabula Digita’s games can be used as stand alone teaching programs or they can be used to support and enhance conventional teaching methods and materials. Ntiedo Etuk 2002 tabuladigita. com We are transportation Baboo is a Geneva-based, European regional airline offering both passenger and cargo services. It currently serves the following destinations from Geneva: Florence, Lugano, Nice, Olbia, Prague, Valencia, and Venice. Julian Cook 2000 flybaboo. com We are healthcare FSA-Store is a website for Flexible Spending Accounts(FSA’s) that allows employees to spend and manage their FSA funds efficiently and with ease. Jeremy Miller’ 2010 fsastore. com 16