The Emerging Video Internet Ecosystem William B Norton

The Emerging Video Internet Ecosystem William B. Norton This talk was funded in part by Internet. NZ Inter. Stream Association and Dr. Peering NZNOG 2010 I started noticing the video. . .

Evolution of the U. S. Peering Ecosystem Tier 1 ISPs T T Tier 2 ISPs T Content Providers Internet Region Source: The Evolution of the U. S. Peering Ecosystem

Evolution of the U. S. Peering Ecosystem Tier 1 ISPs T CDNs T Cable. Cos Tier 2 ISPs T Net. Saavy. CP Content Providers Internet Region

Research Questions • How does Hollywood distribute video? • 80% of all Internet Traffic is Video, 40% is you. Tube --> Video Internet Ecosystem • How are Hollywood and the Video Internet Ecosystems • Parallel, Intersecting • Clashing, Evolving • What are their Trajectories & Predictions

What is the Hollywood System? Video Internet What is the Video Internet System?

Modeling The Hollywood Ecosystem

Hollywood Ecosystem meets Video Internet Ecosystem Parallel, Intersecting, Clashing, Evolving, Innovating

Innovation Over The Top Skype. TV

Innovati on

Top 8 Reasons to rip and distribute via P 2 P 1. They are Fans 2. Tit for tat 3. Commercials: 16 min, Content: 44 min 4. Community Recognition 5. Movie Studios are enemies 6. Not available in country in timely basis 7. Don’t recognize Intellectual Property 8. Product Mix wrong: Portable Digital Format, Reasonable Time, no commercials, Reasonable

Hollywood System Morphs. . . Innovati on P 2 P Lawsuits Products Adjusted Release Window Shortened Simultaneous Int’l Releases Digital Download - Rent/Buy Commercial-sponsored TV: Hulu 5 M Skype. TV 2010 Video. Conf

net Neutral ity P 2 P Lawsuits Products Adjusted Release Window Shortened Simultaneous Int’l Releases Digital Download - Rent/Buy Commercial-sponsored TV: Hulu 5 M Skype. TV 2010 Innovati on Video. Conf

net Neutral ity P 2 P Lawsuits Products Adjusted Release Window Shortened Simultaneous Int’l Releases Digital Download - Rent/Buy Commercial-sponsored TV: Hulu 5 M Skype. TV 2010 Innovati on Video. Conf Equip. Mkt

Sporting Events

Mini Revolutions activated the Video Internet • Cheap Cameras and editing SW • Free upload and distribution (you. Tube) • Dropping transit/CDN prices • Broadband to the eyeballs • Home wifi • over the top appliances in the home

1998 $1200/Mbps 2004 $120/Mbps 2008 $12/Mbps 2014 (Projection) $1. 20/Mbps

Trajectories

Skype. TV • 2010 5 M Skype-enabled TVs @1 Mbps • Killer App? • Mother’s day - best effort good enough? • What does it mean when your skype TV is hacked - unprecedented world access to your living room • Will this send Cisco Tele. Presence to high-end market, like Hollywood driven

Portable TV • i. Tablet (laptop sized video i. Phone) at lunch with you • eavesdrops, brings up referenced content • take your TV(display) & channels w/you

Thoughts • If you were to build from scratch the Video Internet (that also supports other stuff), would it look like what we have today? • Will all video (premium, etc) be over the Internet, shiftable to where you happen to be? Delivered on your TV (aka multipurpose display device)? • Is the commodity network capable of handling the BW and tighter tolerances required for real-time video?

Debates we should be having here • In 10 years, will all video be distributed over the Internet? • Will the “Wisdom of Crowds” determine what is popular and what will be programmed on channels? • Will your kids say “Dad, why did you allow other people to decide what you were going to watch, and when? ” • Is it time to talk again about (compensated) Qo. S across the net?

net Neutral ity P 2 P Lawsuits Products Adjusted Release Window Shortened Simultaneous Int’l Releases Digital Download - Rent/Buy Commercial-sponsored TV: Hulu 5 M Skype. TV 2010 Innovati on Video. Conf Equip. Mkt