The Digital Accessibility Maturity Model A Framework for

The Digital Accessibility Maturity Model: A Framework for Measuring Program Success Jonathan Avila Chief Accessibility Officer, SSB BART Group Mary Smith Executive Account Manager, SSB BART Group

Agenda • What is a Maturity Model? • The Digital Accessibility Maturity Model (DAMM) – 10 Dimensions – 5 Maturity Levels – Aspects & Artifacts • DAMM SWOT • DAMM Reviews • DAMM-HR – Recruiting & Hiring – Reasonable Accommodations (RAs) – Staffing Evaluations and Job Descriptions

What is a Maturity Model? Maturity Model Defines organizational maturity level in addressing a business problem Digital Accessibility Maturity Model (DAMM) Measures digital accessibility program maturity along a series of dimensions and aspects, to assign them to particular levels

The Five Levels of DAMM 5 Optimizing 4 Quantitatively Managed 3 Defined 2 Managed 1 Initial

DAMM Is NOT A Roadmap

Maturity Level Content Breakdown

More Maturity ≠ Greater Conformance • Other models require that you must reach a higher level of compliance to achieve a higher CMM level • WCAG A, AAA levels are not directly correlated to DAMM level • A mature organization with a clear grasp of digital accessibility concepts may determine not to conform to a higher level of accessibility • Basic legal requirements must be met

Why A CMM-based Maturity Model? In addition to the accessibility-related components of DAMM, implementing CMM model process improvement adds value to other business areas: • Fewer Defects • Better on-time delivery • More likely to be on budget • Increased Quality Software Management Productivity Index

DAMM Dimensions • Program maturity is measured along 10 key dimensions: – – – – – Governance, Risk Management, and Compliance Communications Policy and Standards Legal Fiscal Management Development Lifecycle Testing and Validation Support and Documentation Procurement Training

Governance, Risk Management and Compliance • Artifacts – Organization Chart – Accessibility Monitoring Plan – Accessibility Program Roles and Responsibilities – Accessibility Project Management Plan – Risk Prioritization Model – Accessibility Coverage Questionnaire • Aspects – Organizational Ownership – Governance Policy – Risk Management – Compliance Program – Accessibility Program Office – Monitoring – Reporting – Recordkeeping

Communication • Aspects – Program Communication – Internal Communication – Market Communication • Artifacts – Public Communication Plan – Organization-wide Compliance Statement

Policy and Standards • Aspects – Accessibility Policy – Accessibility Standards • Artifacts – Digital Accessibility Policy – Technical Standards

Legal • Aspects – Regulatory Process • Artifacts – Regulatory Calendar – Regulatory Filings – VPATs and GPATs (in conjunction with Communications)

Fiscal Management • Aspects – Budget – Return on Investment • Artifacts – Central APO Budget – Lo. B Digital Accessibility Budget Guidance – Lo. B Digital Accessibility Budgets

Development • Aspects – Development Artifacts – Roles and Responsibilities – User Acceptance – Pattern Library • Artifacts – Lifecycle Roles and Responsibilities – Development Artifact Guide

Testing and Validation • Aspects – Accessibility Test Infrastructure – Test Scheduling – Root Cause Analysis – Assistive Technology • Artifacts – Master Testing plan – Accessibility Testing Plan – Usability Testing – User Group Profiles – Pilot Program – Assistive Technology Catalog

Support and Documentation • Aspects – Support Process – Accessibility Issue Handling – Accessible Documentation • Artifacts – Accessibility Features Document – Accessibility Resolution Policy – Accessibility Issue Submission Form

Procurement • Aspects – Solicitations – Contracts – Vendor Governance – Employee Guidance • Artifacts – Third Party Compliance Policies and Requirements – ICT Procurement Contract Template – ICT Procurement Policy – Procurement Accessibility Email Address

Training • Aspects – Training – Certification – Job Aids – Internal Communication – Rollout Strategy • Artifacts – Accessibility Training Plan – Internal Communication Plan – Training Metrics and Trends

DAMM-HR Overview • P-CMM is the People Capability Maturity Model • Three Dimensions related to accessibility – Recruiting and Job Applications – Reasonable Accommodations – Staffing Evaluations • Three dimensions are dependent on each other – Reasonable Accommodations are required in the Recruiting and Job Application process – Staffing Evaluations are dependent on the Job Descriptions which are part of the recruiting/hiring process

DAMM-HR - Recruiting and Job Application • Aspects – Employee Recruiting – Job Application – Employee Onboarding • Artifacts – Job descriptions – Completed job applications – Job fair collateral – Employment examinations – Offer letters / "no thank you" letters – Onboarding packets

DAMM-HR - Reasonable Accommodations • Aspects – RA Analysis Process – RA Issue Resolution – Accessible Documentation • Artifacts – RA Catalog – 503(b) filings – VEVRAA filings

DAMM-HR – Staffing Evaluations • Aspects – Review Cycle Process – Performance Management – Process Improvement Plan • Artifacts – Staffing Evaluation Template – Staffing Evaluation Instructions – Process Improvement Plan Instructions

Get a DAMM Review – SWOT Analysis • Where is your organization with respect to the DAMM levels? • SWOT = Strengths, Weaknesses, Opportunities, Threats • Two page questionnaire asks accessibility questions about: – – – – Management Commitment Employee Involvement Process Evaluation Documentation & Communications Risk Management Accessibility Operationalization Training • Total score estimates an organization’s DAMM level

Get a DAMM Review – Full Audit GRC Policy Legal Training Development Support and Docs Fiscal Communi. Procurement cations Level 5 Optimizing Level 4 Quantitatively Managed Level 3 Defined Level 2 Managed Level 1 Initial

DAMM Audit Process • • Preparation On-site Activities Preliminary Observations Findings Ratings Final Reporting Delivery Follow-on Activities

DAMM – Next Steps • CMM is a prototype • Should it be migrated to CMMI? – Much more detailed – Not specifically designed just for software, might be a better fit

Questions?

Contact Information and Resources • Jonathan Avila - jon. avila@ssbbartgroup. com • Mary Smith – mary. smith@ssbbartgroup. com • DAMM Webinar Series – info. ssbbartgroup. com/DAMM-Series • DAMM Blog Series www. ssbbartgroup. com/blog/category/digital -accessibility-maturity-model-damm/