The Continuum of Change Stages of Prejudice Bias

The Four Stages Involved in the Continuum of Change: • Awareness • Knowledge • Attitudes • Behavior

Awareness At the awareness stage on the continuum, initiatives attempt to stimulate or heighten awareness: a) An issue exists concerning either: I. Untapped potential(as in a lack of appreciation for the richness of perspective that diversity can bring, or lack of understanding of other cultures); or II. A threat to stated values (such as justice, fairness, peace, democracy and/or equality) b) A change is necessary to address the issue and make the situation correspond to the stated values

Knowledge At the Knowledge stage on the continuum, initiatives provide information on: • the various aspects of the issue and how it permeates our lives and relationships • the perceived barriers to, and benefits of change; • further opportunities to increase knowledge or make contacts.

CONTEMPLATE & MEDITATE

Attitudes At the Attitudes stage on the continuum, initiatives attempt to influence perceptions on the issue by: • • stimulating dialogue and debate about the issue; presenting possible alternatives and solutions; emphasizing the benefits of change; providing social support for new perceptions

Behaviors At the Behaviors stage of the continuum, are: • presenting and/or legislating alternative ways to behave; • providing information on how and when to behave differently; • building skills through training and behavioral trials; • providing social supports for new behaviors