The Contemporary Magazine THE MAGAZINE MASTHEAD With thanks

The Contemporary Magazine/ THE MAGAZINE MASTHEAD

With thanks to Wooden Horse Publishing http: //www. woodenhorsepub. com/glossary. ht m

The Masthead Publishing Editorial

The Masthead/Publishing PUBLISHER Oversees the overall profitability of a publication by setting the direction editorially and visually, determines target markets, manages staffing and production, and controls resource and budgets.

The Masthead/Publishing ADVERTISING DIRECTOR Oversees advertising operations at a magazine; magazine may have a national office in NYC and regional offices.

The Masthead/Publishing CIRCULATION DIRECTOR Directs and coordinates the circulation, fulfillment and production departments and develops policies.

The Masthead/Publishing MARKETING DIRECTOR Oversees the marketing group (covering circulation, advertising, promotion, research and public relations) and sets goals and monitors implementation of policy. Helps division managers evaluate publications and new opportunities.

The Masthead/Publishing PROMOTION MANAGER Plans promotional programs in aid of the sales objectives. Creates, produces and distributes sales tools. Conceives, writes and supervises production of sales aids (advertising, direct mail booklets, sales kits and multimedia). Sets the promotion budget; is responsible for keeping promotion costs under control.

The Masthead/Editorial EDITOR-IN-CHIEF/EDITOR Oversees all editorial direction and policy, including content, editorial page, budget, goals and staff.

The Masthead/Editorial EXECUTIVE EDITOR Oversees daily copy quality and deadline compliance.

The Masthead/Editorial MANAGING EDITOR Sets and carries out editorial policy with the Editor-in-Chief, manages the editorial staff, plans the content and layout of each issue and decides which material will be published. Oversees expenditures for art, manuscripts and reprints, and helps prepare the budget , while also assuming writing and editing responsibilities.

The Masthead/Editorial ART OR CREATIVE DIRECTOR Oversees the visual look of the publication, including the format design, art production, cover ideas and graphics that illustrate each article.

The Masthead/Editorial PHOTO DIRECTOR/EDITOR Oversees the assignment and selection of photos in a magazine.

The Masthead/Editorial ASSOCIATE EDITOR Writes and/or edits features, covers and represents the publication at industry events.

The Masthead/Editorial SECTION EDITOR An editor specifically assigned to a major editorial department (such as Features, News and Reviews).

The Masthead/Editorial PRODUCTION DIRECTOR Oversees production and manufacturing of a magazine, sets budgets, manages production personnel and may be responsible for purchasing paper and negotiating with the printer.

The Masthead/Editorial ASSISTANT EDITOR Senior editorial staff assistant who handles routine work, research, writing/editing "front of the book" or "back of the book" departments and may write/edit features.

The Masthead/Editorial COPY EDITOR A magazine staff member who edits copy for accuracy, style, grammar, and spelling.

The Masthead/Editorial FACT CHECKER/RESEARCHER Editorial staff position in charge of verifying factual statements contained in copy before it is published.

The Masthead/Editorial EDITORIAL ASSISTANT Support staff for the editorial department. ; entry-level job.

The Masthead/Editorial PHOTO ASSISTANT Support staff for the photo department; entry -level job.

The Masthead/Editorial CONTRIBUTING EDITOR An editor or writer who contributes to a magazine's efforts but is not on staff.