The Contemporary Magazine THE MAGAZINE INDUSTRY What is
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The Contemporary Magazine THE MAGAZINE INDUSTRY
What is a magazine? Magazine comes from the Arabic word makhazin, meaning warehouse or storehouse It’s a storehouse for information
How are magazines different from newspapers?
How are magazines different from newspapers? More in-depth Specialized content/audience – most target a particular niche They offer advertisers a very specific audience
How are magazines different from newspapers? Less frequent – weekly, monthly or quarterly rather than daily More permanent and durable than a newspaper
Types of Magazine Consumer Trade Organization
Consumer magazines Sold on newsstand or by subscription – usually inexpensive Most contain advertising General interest/special interest -- While early magazines were general interest, most are now special interest
Consumer magazines Examples:
Trade magazines Aka specialized business magazines, business -to-business magazines A few sold on newsstand but most sold through subscription, which can be quite expensive
Trade Magazines
Organization magazines Society/association Public relations Custom
Organization magazines
Organization magazines: Custom
Audience=Average monthly audience June 2019 Source: MPA The Association of Magazine Media
Source: MPA The Association of Magazine Media/June 2019
Problems facing industry Declining readership
Problems facing industry Declining ad revenue
Problems facing the industry Fragmentation of devices