The Complete Guide to Designing Mobile User Experiences
The Complete Guide to Designing Mobile User Experiences 2) People & Technology The complete guide to Designing Mobile User Experiences 2) People & Technology Assignment @shoobe 01 4 ourth. com © 2015 4 ourth Mobile @shoobe 0 1 4 ourth. com
The Complete Guide to Designing Mobile User Experiences 2) People & Technology @shoobe 0 1 4 ourth. com People & Technology Take your design again and consider what we've learned to start thinking about regarding how people use their mobiles, and pitfalls you need to avoid. Write down your answers, and anything else that occurs to you to consider. Save it, and we'll work with this more as we move through the rest of the lessons. © 2015 4 ourth Mobile 2
The Complete Guide to Designing Mobile User Experiences 2) People & Technology @shoobe 0 1 4 ourth. com People & Technology: Audience • When and where do your customers use their mobiles? • What devices do they use? • How can you take advantage of this information like how the Financial Times data shows you? Should some function or data be prioritized on desktop differently than mobile (for example) due to the way they are used? © 2015 4 ourth Mobile 3
The Complete Guide to Designing Mobile User Experiences 2) People & Technology @shoobe 0 1 4 ourth. com People & Technology: Connectivity • Are your users always connected? • How does bad network quality or no connection impact your service? • Can it work cached, or offline? © 2015 4 ourth Mobile 4
The Complete Guide to Designing Mobile User Experiences 2) People & Technology @shoobe 0 1 4 ourth. com People & Technology: Battery • How about battery life? What does your product do (background updates, screen-on, video or other heavy processing…) that could make the user burn up their battery? • How can you alleviate that? © 2015 4 ourth Mobile 5
The Complete Guide to Designing Mobile User Experiences 2) People & Technology @shoobe 0 1 4 ourth. com People & Technology: Goals • What are your users' goals and intents? • How do you work with them, and avoid getting in their way? • What other pressures do they have that might keep them from using your product or service? © 2015 4 ourth Mobile 6
The Complete Guide to Designing Mobile User Experiences 2) People & Technology @shoobe 0 1 4 ourth. com People & Technology: Barriers • See the four barriers on the State of Connectivity in the references. • What can you do to address these? Think hard about how your product empowers, or disenfranchises people on each of these issues. You have more power here than you think. • Simply offering localized language, or pricing for the audience, is enough to increase use and satisfaction, but think hard about each one of them. © 2015 4 ourth Mobile 7
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