The Cognitive era Achieving sustained competitive differentiation through

The Cognitive era: Achieving sustained competitive differentiation through the Internet of Things Sania Abbas, Business Unit Executive IBM Watson Internet of Things December 7, IBM 2016 © 2016 Corporation 1

To outthink challenges, competitors and limits, you must conceive of new opportunities you couldn’t imagine before. #Watson. Io. T #cognitive 2 2 | A new era of thinking

Your digital intelligence is your competitive advantage Data you possess Structured and active #Watson. Io. T 3 #cognitive + Data outside your firewall + Data that’s coming Unstructured and dark

A new era of thinking The Internet of Things is becoming the world’s largest data source 1023 Sensors and devices Social media Vo. IP Enterprise data 2010 4 #Watson. Io. T 2015 #cognitive World's Data (Bytes) (The number of stars in the universe)

The Internet of Things: Digitizing the physical world 5 5 Watson Io. T /

Digital business is giving way to cognitive Organizations are becoming digital Digital is foundation, not the destination Cognitive is the game changer Leaders understand data – and turn it into IBM helps organizations in this transformation something new A cognitive business: #Watson. Io. T 6 #cognitive . . . creates knowledge from data to expand expertise. . . continually learns and adapts to outthink the needs of the marketplace

Io. T helps organizations in three areas Operations #Watson. Io. T 7 #cognitive Marketing and sales C-suite

8 #Watson. Io. T #cognitive

9 #Watson. Io. T #cognitive

IBM commitment to Io. T • • $3 billion investment 6, 000 clients in 170 countries Client experience centres around the world Analysts name IBM a market leader in Io. T Watson Io. T Global Headquarters Munich, Germany 10#Watson. Io. T #cognitive

Welcome to the cognitive era #cognitive #Watson. Io. T 11 @thesaniaabbas