The Causes and Countermeasures of Poor Ideological and

The Causes and Countermeasures of Poor Ideological and Political Education in the Era of Big Data Qi Xu Jilin Engineering Normal University Changchun, China xuqi 712616@126. com The arrival of the era of big data (BD) has had an important impact on all walks of life. In the era of BD, college students' ideological and political (IAP) education is facing new opportunities, but at the same time, it is also facing many challenges. To improve the effect of college students' IAP education, it is necessary to effectively use BD technology and make it play a more beneficial role. To promote ideological and political education with higher pertinence. Although many universities have paid more attention to IAP education, and have also applied BD technology, they still face many problems in actual education. Based on this article, I start to study the causes and countermeasures of the poor IAP education in the era of BD. This article uses a combination of literature review and questionnaire survey. Through questionnaire survey and the current situation of IAP education in China, I summarize the ideology and politics of BD era the reasons for the poor education effect, combine with relevant data, and summarize the countermeasures to improve the IAP education of students in the era of BD. In the face of various new problems that continue to emerge in IAP education, the existing IAP education model has accumulated profound disadvantages [1 -2]. Meeting the needs of the development of students' IAP education has led to the continuous decline of the effect of IAP education. This article combs and analyzes the reasons for the poor IAP education of students [3 -4], on this basis, puts forward corresponding countermeasures, in order to make useful exploration for the improvement of the effect of IAP education of students [5 -6]. This article first explains the current status of IAP education in schools, and then analyzes the necessity of IAP education innovation in the era of BD and the new requirements for IAP education workers in the era of BD. The current situation [7 -8], the reasons for the poor IAP education in the era of BD are obtained, and finally, the relevant data are combined to summarize the countermeasures to improve the effect of IAP education [910]. Fig. 1. Measures to improve the effect of students' IAP education in the era of BD A. Current Status of IAP Education in Schools IAP education shows an guiding role in the process of individual learning and growth, and can have an important impact on the individual's ideological activities. If there is a problem in the individual's thinking, its growth trajectory will change, which will eventually affect the individual's growth and development. The neglect of IAP education will restricts the establishment of a good humanistic environment in colleges and universities, and the reform of IAP education in schools is imperative. We can find that there are many problems in the process of IAP education. Therefore, in order to reform the school's IAP education system and improve the teaching quality of IAP education, the school must find analyze the problems in IAP teaching in a timely manner and adjust the IAP education teaching plan. B. The Necessity of IAP Education Method Innovation in the Era of BD BD has a profound impact on people's learning, production and life. In order to adapt to the development of the times, it is very necessary to change its traditional education and teaching methods and innovate it. Background of the times: Due to the development of globalization and the arrival of the era of BD, the innovation of teaching methods has been given new vitality and provided new carriers and platforms. Globalization makes economic, cultural and personnel exchanges more and more frequent, which also provides corresponding experience and lessons for the reference of IAP education methods. 1) Literature research method: Organize, summarize, analyze and summarize relevant books, journals and dissertations on IAP education in the context of BD at home and abroad, write a literature review, and master theory needed for research. 2) Questionnaire survey method: Through the issuance of questionnaires, an empirical investigation was conducted on the status of IAP education in five universities in a certain area, and the status quo was analyzed to lay the foundation for the problems, causes and countermeasures. The improvement of the effect of IAP education of students is a systematic project, involving multiple levels such as concepts and models. Based on the analysis of the reasons for the poor effect of IAP education, as shown in Figure 1, this article proposes the following. BD provides opportunities and challenges for IAP education. Students are the main force in the future economic and social construction. Their ideological ethics will directly affect the moral level and progress of the entire society. This paper analyzes that school IAP workers can only use BD reasonably, find out the current problems in IAP education, and effectively improve and diversify it. Only by improving the methods of IAP education, enriching the content of IAP education, and constantly improving their own skills in BD, while constantly innovating their IAP work models, can IAP education achieve better results, thereby achieving the effects of IAP education for college students Promotion.