The Butter Fly Effect August 2014 CBTG flaps
The Butter Fly Effect . . . August 2014 – CBTG “flaps it’s wings” - I asked for your feedback . . . and boy did you give it September 2014 – Hertz CEO Mark Frisora resigns November 2014 - John Tague appointed President and CEO of Hertz November 2014 – Hertz Announces New Fleet Strategy: • 350, 000 model year 2015 vehicles added in the U. S. (approximately 60% more than the model year 2014 vehicles) • Return to healthier mix of program versus risk cars in our fleet Spring 2015 –Overhaul and redesign of US sales force – DRIVE July 2015 - Hertz Completes Financial Restatement; Provides 2015 Business Outlook • "2015 is a transition year for Hertz. We are making important investments in our fleet, systems and service, and adding new talent to complement the existing expertise throughout the Company. ” October 2015 – Hertz Goes. . .
What’s “New”? • Sales Force Dedicated to Preferred Travel Agencies • Sales Force Dedicated to Corporate Accounts What’s Improved? • Alignment at VP Level • Local Sales Focus & Support • Narrower Scope of Accounts
“New” Sales Organization 5 Regional Sales VPs Regional Sales Managers (Contract Level) Account Managers Portfolio of corporate & partnerships accounts Regional Sales Managers (local) Key Account Managers (large contracts) Local Account Executives Large Corporate Accounts Preferred TAs IR Claim Centers Hertz Off-Airport
Changes for CBTG • CBTG Partnership Managed by Atlanta Account Manager, James Orluck – your new best friend • CBTG Agencies Supported Locally by Hertz Local Account Executives (LAEs) – you haven’t completely gotten rid of me • HBR Accounts No Longer Have Dedicated Sales Person but HBR is still alive and well and important to Hertz & CBTG
Who Are These LAEs? South LAE RSM, Craig Seabolt LAE (GA) Mack Waugh LAE (Carolinas) Brian Antenor LAE (S. FL) Jessica Chavez LAE (TN & N. AL) Shannon Mc. Kinnie LAE (N. FL) Calvin Vo LAE (LA, MS, S. AL) Kristin Crawford LAE (DC, VA, MD) Greg Purnell Northeast LAE RSM, Brad Forrest LAE (CT – Hartford & West; Downstate NY, Bronx & Manhattan) Jason Thompson LAE (East of Hartford) Jackie Medeiros LAE (Buffalo, Rochester, Syracuse, Albany, Binghamton) Alexa Thornton LAE (NY – Long Island, Queens, Staten Island & Brooklyn) Adam Neid LAE (NJ) Tracy Daughtry LAE (DE) Zach Davis LAE (NH, ME, VT) Nick Cappellucci LAE (Philadelphia) OPEN Central LAE RSM, Robin Hollingsworth LAE (Detroit) Rose Siadi LAE (Minneapolis) Tammy Walker LAE (KC/Omaha) Nigora Mc. Gill LAE (Chicago) Megan Mc. Mahon LAE (St Louis) Hiral Patel LAE (Ind. /Cinc. ) Ben Strope LAE (Pittsburgh) OPEN West LAE RSM, Brandon Rodriguez LAE (Seattle/Port. ) Erica Mitchell LAE (San Francisco) Maria Lara Ruiz LAE (San Francisco) OPEN LAE (Los Angeles) Adam Miller LAE (Los Angeles) Dionne Cox LAE (Sacramento) Erica Nadal LAE (Houston) Tara Lok LAE (SD/LA) Kayla Outen LAE (Dallas) Lien Do LAE (Denver) Debra Turner LAE (OKC/Dallas) Laura Ibanez LAE (Phoenix) Art Donica
HBR Changes What do we do with HBRs? • • • NEW ACCOUNTS: – Forwarded to the BRST team via the, Business Rewards Program Leads form, link below. The BRST team will follow-up with the customer to sign the account. For customers that prefer to speak to a BRST team member regarding their sales lead, they can call 888 -777 -3807. CUSTOMER SERVICE: – HBR customer’s requiring Customer Service (dirty cars, billing dispute), these should be directed to Customer Service at 800 -654 -4405. BRST does not handle this type of customer service. ACCOUNT MAINTENANCE: – HBR Customers that require Account Maintenance (address updates, billing update, HBR program questions), BRST does handle this type of service, so these can be directed to BRST via 888 -777 -3807 or emailed to: businessrewardssalesteam@hertz. com
What Do You Think? • Do these changes resonate positive, negative or neutral? • Beyond fleet, leadership, & sales - what else should be working on? • What are you hearing from the RAC market? – National – Avis • TRIVIA – What is the year one commission for new HBR accounts?
A Good Program – ü ü Committed Annual Financial Support for the Group Retail & HBR Overrides Quarterly, Hertz tracks the Retail & HBR revenues for CBTG as a group. When the group has positive year over year results in either Retail and/or HBR for the quarter, each agency with positive Retail and/or HBR results earns additional Override Commissions between. 5%-4%. ü CBTG Member Discount Program • • ü Hertz Business Rewards (HBR) Program • • • ü Leisure Customers and/or Customers without a Hertz CDP Book using CDP# 317491 10% commission on Weekly & Weekend Rentals in the U. S. ; 5% on Daily Discounts up to 20% on Hertz retail rates in the U. S. & Canada Small Business Customers (annual RAC spend less than $100 K) - use Program 12% Commission (5% standard commission, plus 5% Agency Referral Bonus for first 12 months, plus 2% thru CBTG) Free Rental Days for Company and Agency Clients receive low rates and discounts worldwide Fee-waived Hertz Gold Plus Rewards membership Hertz Affordable Europe (AFE) Program • Customers Traveling Internationally • 18% commission on Hertz Affordable Europe Rentals • Guaranteed, low competitive rates with free, unlimited mileage ü Hertz Meeting and Convention Services • • Group and/or Incentive Travel – 5% commission & Referring agency earns $250 in Hertz certificates for every 20 rentals Clients receive competitive rates; Reduced rates for site visits; Site-to-site link capabilities; Dedicated meeting coordinator
What’s “New”. . . q Market share threshold lowered from 31% to 27% - $. 50 Paid quarterly on ALL rentals to each agency @ or above share threshold. Results so far: Since 2011 - $102, 474 paid in market share bonuses Agencies earn this bonus even if CBTG as a group does not achieve 27% Hertz share. How Can You Increase Your Hertz Share? 1. 2. 3. 4. 5. q Use the CBTG CDP # 317491 - 10% commissions on Weekly & Weekend Rentals; 5% on daily Hertz Business Rewards Program Promote New Hertz Improvements Tools You Can Use Account Conversions Account Conversion Bonus – plus helps drive share bonus Account Conversion flyer and redemption form posted on CBTG website
Virtual Coupons on CBTG Site
Tools You Can Use 1. Hertz News Online Quarterly Online Newsletter. #1 resource for the latest information. Visit www. agentnewsonline. com to sign up today! 2. Travel Agent Discount CDP # 69212 offers: Up to 20% off on Retail Rates 3. Agent Gold Rewards Hertz's Travel Agent Loyalty Program. Sign up at www. hertzagentgold. com
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