The Business Model Actualisation Platform Solution 1 Worked

The Business Model Actualisation Platform Solution 1 Worked Example © Copyright MBA Global AML 2017

Customer Traction Action Sheet 1 S T E P Sales Trade Shows and Conferences Established Advertising PR and Advertorials Hand out fliers at local shopping centres Make a list of relevant trade shows worth attending Place ad in local newspapers and newsletters Offer free trial days as an incentive to join Assess whether it is worth taking a stand at one of these Put fliers in local supermarket notice boards Offer discount for an annual subscription on direct debit. Put up window notices to invite potential clients inside to view the gym Soft sell visitors about the cost plans and benefits Incentivise clients to introduce friends © Copyright MBA Global AML 2017 Make contact with well-known fitness experts and encourage them to mention our gym whenever possible

Customer Traction Action Sheet 2 S E S S SE Marketing Email Marketing Social Media Advertising Search Engine Optimisation Do a cost/benefit analysis on spending on Google Adwords Start building an email list of clients and potential clients Do a newsletter every week and send out via email Set up Facebook page Set up website Set up Twitter group Use terms with high search volumes Set up Whats. App group Set up You. Tube channel Encourage clients and potential clients to join social media groups and to ‘like’ postings Create some good content to encourage sharing (say nutrition vs exercise) © Copyright MBA Global AML 2017

Team/Company: Key Customer Traction Channels Roadmap 2017 Sep Oct Nov Dec Date: 2018 Jan Feb Mar Create handouts/fliers Apr May Jun Jul October 2017 Aug Sep Oct Nov Dec Give out handouts/fliers at shopping centres Sales Create window poster invitation Create email database Email Marketing Social Media Advertising Write weekly newsletter Set up website Set up social media platforms and create groups Encourage clients to ‘like’ postings © Copyright MBA Global AML 2017 2019 Jan Feb

Team/Company: Slim Gym Ltd Business Model Canvas Solution 1 Key Partners Key Activities Equipment Suppliers Running classes Health food supplement suppliers Keeping equipment in tip-top shape Date: Value Proposition Provide a well-kitted-out, spacious gymnasium with great instructors at a reasonable price Clean bathrooms and showers Drinks suppliers Key Resources Great atmosphere Staff trainers/instructors Cost Structure Administration Staff Trainers/instructors Rent, Heating and Light Equipment Acquisition & maintenance costs Water Advertising Customer Relationships Provide individual training programmes for customers Friendly atmosphere Channels Facebook Instagram Twitter Revenue Streams Annual fees Monthly fees Single entry fees Supplier promotions © Copyright MBA Global AML 2017 October 2017 Customer Segments Fitness fanatics Health-conscious men and women People looking to lose weight People looking to get aerobically fit Spinning, yoga, pilates classes