The Business Model Actualisation Platform Challenge 1 Worked
The Business Model Actualisation Platform Challenge 1 Worked Example © Copyright MBA Global AML 2017
Customer Profiles 1 2 3 Customer Type: Male, 25 -30 Value Proposition: Needs to lose weight, build more muscle Decision to buy process: Personal decision. Must be good value Willing to spend: € 50 per month Customer Type: Male, 50+ Value Proposition: Wants to get aerobically fit Decision to buy process: Personal decision. Must be close to home Willing to spend: € 300 -400 per year Customer Type: Female, 20 -25 Value Proposition: Wants to keep fit Decision to buy process: Impulse decision Willing to spend: € 25 per month © Copyright MBA Global AML 2017
Team/Company: Value Proposition Canvas Date: CUSTOMER YOU Products and Services • • Fully equipped gym Top instructors Friendly staff Regular classes • Spinning • Pilates • Yoga Gain Creators • • Gains Modern equipment Great social atmosphere • • • Pain Relievers • Top-class instructors help customers achieve targets Pains • • © Copyright MBA Global AML 2017 Modern equipment increases enjoyment Social atmosphere encourages regular attendance Hours of opening Social atmosphere distracts from the physical work required Negative emotions about appearance Customer Jobs • • • Keeping fit Losing weight Healthy living Diet Socialising Hobby
Team/Company: SWOT Analysis Date: EXTERNAL INTERNAL HELPFUL HARMFUL Strengths Weaknesses Good site located and secured for gym Good Team Low price cost advantage Modern equipment Great relationship with customers Staff like working here Poor advertising materials Not enough direct debit income Maintenance backup by one supplier of treadmills is slow Opportunities Threats Increase advertising plan for new year resolution market Capitalise on general health and fitness awareness Offer clients full programme of diet and fitness Can we integrate wearables (fitbit, Apple Watch etc) into our client data What are our nearest competitors offering for their price Are free events such as Parkrun affecting our attractiveness © Copyright MBA Global AML 2017
Team/Company: Slim Gym Ltd Business Model Canvas Challenge 1 Key Partners Key Activities Equipment Suppliers Running classes Health food supplement suppliers Keeping equipment in tiptop shape Date: 4 th October 2017 Value Proposition Provide a well-kitted-out, spacious gymnasium with great instructors at a reasonable price Clean bathrooms and showers Drinks suppliers Key Resources Great atmosphere Staff trainers/instructors Cost Structure Administration Staff Trainers/instructors Rent, Heating and Light Equipment Acquisition & maintenance costs Water Advertising Customer Relationships Customer Segments Provide individual training programmes for customers Fitness fanatics Friendly atmosphere Channels Facebook Instagram Twitter Revenue Streams Annual fees Monthly fees Single entry fees Supplier promotions © Copyright MBA Global AML 2017 Health-conscious men and women People looking to lose weight People looking to get aerobically fit Spinning, yoga, pilates classes
The Business Model Actualisation Platform Challenge 1 Worked Example © Copyright MBA Global AML 2017
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