The Building Blocks for a Successful Mobile Payments
The Building Blocks for a Successful Mobile Payments Strategy © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Agenda • About Clairmail Mobile Solutions • Mobile payments innovation • Case studies – – Bankinter La Caixa Fifth Third Bank BMO • Key success factors © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
ABOUT CLAIRMAIL MOBILE SOLUTIONS
Clairmail - The Trusted Choice in Mobile Banking ENTERPRISE MOBILE BANKING SPECIALIST 1 st VENDOR OF CHOICE FOR TOP INSTITUTIONS 70+ • 500 M+ mobile transactions • 70+ customers • 12 M+ active users in 2012 • 1/3+ of leading NA banks • Millions of users on a single • Reach over 50% of all consumers among top instance 1000 FIs © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution. THE UNDISPUTED ADOPTION LEADER 15, 000 per day • Adding ~ 15, 000 new users every day
Select Clairmail Customers ALL RATED AS TOP BANKS IN NORTH AMERICA FOR MOBILE EXCELLENCE © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Clairmail in Romania © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Why Clairmail Mobile Solutions • • • 7 Recognized industry leader Focused on mobile solutions Mobile is in our DNA Technology leader Partnership model © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Clairmail Mobile Solutions Value Proposition • • 8 Customer choice Secure and trusted Business planning Strategic planning © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
MOBILE PAYMENTS INNOVATION
Payments innovation is not led by banks © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Payments innovation is not led by banks 750 © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Payments innovation is not led by banks © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
CASE STUDIES
Mobile banking in Europe dates back to 2001 2002 Apr 2002 SEB (Estonia) launches P 2 P payments using SMS Aug 2001 HSBC launches SMS alerts and notifications Feb 2001 La Caixa launches GPRS-based mobile internet banking Mar 2001 Bankinter launches SMS alerts and notifications Jan 2002 Nordea launch “always on” mobile banking in Finland Dec 2002 Santander and BBVA launch Mobipay payments scheme in Spain
Mobile banking 1. 0 primarily focused on extending OLB Mobile banking 1. 0 • Notifications and alerts • Account management • SMS-based payments
Key trends in mobile: From mobile banking 1. 0 to nextgeneration Mobile banking 1. 0 Distribution channel Standalone channel Payment method Standalone business Mobile driving digital strategy
Bankinter Case Study
La Caixa Case Study
Fifth Third Bank Case Study © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Bank of Montreal Case Study © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
KEY SUCCESS FACTORS
Key success factors • Platform approach • Customer advocacy • Technology partnerships © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
Questions • Questions? • Contact info– Twitter: @afontao – Blog: http: //www. mobilefiblog. com/ – Andres. Fontao@clairmail. com © 2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
THANK YOU
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