The Big Talker FM Talk 103 9 106

The Big Talker FM Talk 103. 9 & 106. 3 WLTT Bryce Clark Amy Graham Adam Wade

Station Identification Affiliated with Fox News Owned by Sea-Comm Media, Inc. Sea-Comm Media owns and operates 93. 7 / 103. 7 The Bone 103. 9 and 106. 3 The Big Talker FM 106. 7 The PENGUIN

Format Format: Talk Wilmington’s only Talk FM station! Target Audience: Adult ages 30+

Vibe Conversational Political Current events Informational

Website www. The BIG TALKER FM. com

Shows The Morning Line with Marty & Dick Doug Stephan Morning Show Retirement Environment Town Hall Sunday Night Bible Forum Dr. Daniel Show Clark Howard Show Sean Hannity Show

Morning Drive Hour (Expressed in minutes)

Morning Drive Hour Facts • Morning Line with Marty & Dick • Local show • Number of Callers: 6 • Number of Contest: 2 • Bias: none represented • Topics Discussed: • Politics in New Hanover County, Surrounding areas, and NC • News • Immigration

Mid-day Hour (Expressed in Minutes)

Mid-day Hour Facts • Clark Howard Show • Nationally syndicated show • Number of callers: 4 • Number of contest: 0 • Bias: none represented • Topics: • Money, Debt • Clark Smart Parents, Clark Smart Kids • Reaffirmation Agreement--credit • Internet/Technology

Drive Time Hour (Expressed in Minutes)

Drive Time Hour Facts Sean Hannity Show • Nationally syndicated show Number of Callers: 7 Number of contest: 0 Bias: Republican & Religious Topics Immigration Alec Baldwin American Workers Ted Turner Values Liberals Power News

Drive Time Facts Continued Dr. Daniel Show Local show Number of Callers: 3 Number of Contest: 0 Bias: Slightly Religious Topics Bird Flu vaccine Cough Suppression Back/Shoulder Spasms Caffeine Rectal Exams Alcohol Mental Illness

Totals (Expressed in Minutes) National News: 9. 5 Local News: 12 National Shows: 2 Local Shows: 2 Ads: 37. 5 DJ Banter: 33 Discussion with Callers: 49 Self Promotion: 16 Other Promotion: 3 Weather: 3 Traffic: 6. 5 Sports: . 5 Number of Callers: 20 Number of Contests: 2

Analysis Expectations More diverse topics Larger demographic appeal More creativity Reality Shows appeal to same aged demographic Some shows are specific to beliefs Other shows more listener based

Comparison of Day-parts In the morning drive there is more: Local news Traffic Contest only announced in the am Discussion with callers More callers in the drive time More bias found in the drive time

Recommendations More creativity with discussion topics More contest to draw more demographics-increase appeal More national and international news Shows that relate to younger audiences More diversity in local advertisements

Local advertisement for The Big Talker Wilmington, NC -- Market Street