The BAT Wechat Janice Wang Abigail Zolotarsky What

The BAT & Wechat Janice Wang Abigail Zolotarsky

What does BAT stand for? B: Baidu A: Alibaba T: Tencent The three leaders of the Chinese internet.

Baidu China’s dominant search engine. Accounted for 78% of China’s search revenue in 2013. Includes huge list of Google-like services, such as text, audio, and image search, maps, etc. https: //www. baidu. com/ http: //goo. gl/rlb 2 w 6 Baidu Baike- an online encyclopedia comparable to Wikipedia, which is blocked here, but only registered users can edit articles due to censorship laws Baidu Music - over 150 million monthly subscribers. Competes with Apple Music, which expanded into China in September

Alibaba China’s (and the world’s? ) largest e-commerce company. Basically a huge online marketplace. alibaba. com connects Chinese exporters with foreign companies 80% of China’s online shopping is dominated by Alibaba Last year’s transactions: $248 million. More than Amazon & e. Bay combined Taobao - Massive online bazaar (think e. Bay but bigger) w/ 7 million estimated sellers, from individuals to small retail companies Tmall - subset of Taobao where increasingly affluent Chinese shoppers go to shop Western brands (Nike, Gap, L’Oreal, Starbucks, etc. ) Alipay - Paypal-like service, improves upon issue of foreign credit cards

Baidu & Alibaba - Race to go mobile Baidu pays smartphone makers to preload the app on their phones Mobile revenue growing rapidly but not enough for significant profits. Alibaba is huge, but it’s competing for mobile users against other giants like Tencent, which owns We. Chat (>600 million users) Has mobile version but it’s not great. All three BAT companies are investing billions of dollars into mobile competition.

Tencent Founded in 1998 On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. "one-stop online lifestyle services" - value-added Internet, mobile and telecom services and online advertising Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), We. Chat, QQ. com, QQ Games, Qzone, 3 g. QQ. com, So. So, Pai and Tenpay Wechat

Wechat January, 2011 As of December 2015, We. Chat has over a billion created accounts, 650 million active users; with 70 million outside of China Services include: text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing

Moments

My Wallet

Voice Messaging Talkbox (Jan, 2011) Whatsapp (launched Jan. 2010; VM released mid-2013

Special Features 1. Public Accounts 2. Recell Sent Messages 3. Text Message Translation 4. Voice Message to Text Transcription 5. Maintain anonymity when adding people 6. Custom Stickers 7. Categorize Contacts

1. Public Accounts

2. Recall Sent Messages

3. Text Message Translation

4. Voice Message to Text Transcription

6. Custom Stickers

Questions - Do you think the format of wechat would receive the same popularity in western countries? (fully-functioned); or do you think the app is tailored towards the Chinese-population? - Vs. Whatsapp or any other messaging apps you use?