The Autodesk sustainability story The Autodesk sustainability story
The Autodesk sustainability story
The Autodesk sustainability story with the surprise ending.
We are the most respected software company in the worlds of design, manufacturing, architecture, building, construction, and media and entertainment.
Which means.
Which means. Every day, more and more people use our products to dream, invent, create, spec, plan, build, manufacture, analyze, design, fabricate, adjust, package, test, and make just about all of the things that humans can make.
Which means. Every day, more and more people use our products to dream, invent, create, spec, plan, build, manufacture, analyze, design, fabricate, adjust, package, test, and make just about all of the things that humans can make. And they will do it more and more tomorrow.
Which means. Every day, more and more people use our products to dream, invent, create, spec, plan, build, manufacture, analyze, design, fabricate, adjust, package, test, and make just about all of the things that humans can make. And they will do it more and more tomorrow. And we will help them.
The trouble is, we have come to a serious realization.
The trouble is, we have come to a serious realization. And that is that there are two ways to do all of these things.
The trouble is, we have come to a serious realization. And that is that there are two ways to do all of these things. The first is with an understanding and a commitment to make things with more sustainability.
The trouble is, we have come to a serious realization. And that is that there are two ways to do all of these things. The first is with an understanding and a commitment to make things with more sustainability. The second is without.
Unfortunately, we are not neutral.
Unfortunately, we are not neutral. As a company, our mission is to help people imagine, design, and create
Unfortunately, we are not neutral. As a company, our mission is to help people imagine, design, and create—a better world.
Unfortunately, we are not neutral. As a company, our mission is to help people imagine, design, and create—a better world. Not just more things.
Unfortunately, we are not neutral. As a company, our mission is to help people imagine, design, and create—a better world. Not just more things. So.
This gives us an incredible opportunity:
This gives us an incredible opportunity: to help more people make more things.
This gives us an incredible opportunity: to help more people make more things. And an incredible responsibility:
This gives us an incredible opportunity: to help more people make more things. And an incredible responsibility: to help more people make more things
This gives us an incredible opportunity: to help more people make more things. And an incredible responsibility: to help more people make more things—more sustainably.
How can we do this?
How can we do this? We already are.
How can we do this? We already are. We have a sustainability group at Autodesk.
How can we do this? We already are. We have a sustainability group at Autodesk. But.
You need to understand three things about that.
You need to understand three things about that. First, you’re a member of the sustainability group.
You need to understand three things about that. First, you’re a member of the sustainability group. Welcome.
You need to understand three things about that. First, you’re a member of the sustainability group. Welcome. Second, it’s the most important group in the company.
You need to understand three things about that. First, you’re a member of the sustainability group. Welcome. Second, it’s the most important group in the company. Third, sustainability is not a group at Autodesk.
Sustainability is not a group.
Sustainability is not a group. Or a program.
Sustainability is not a group. Or a program. It’s not a fad.
Sustainability is not a group. Or a program. It’s not a fad. Not a passing corporate PR talking point.
Sustainability is not a group. Or a program. It’s not a fad. Not a passing corporate PR talking point. Not here.
Sustainability is a mission that we are writing into every job description in the company.
Sustainability is a mission that we are writing into every job description in the company. But that isn’t so important.
It’s a commitment we’re writing into the hearts of everyone here and everyone we can influence.
It’s a commitment we’re writing into the hearts of everyone here and everyone we can influence. That is important.
It is a movement we will champion with our people, our stakeholders, our shareholders, our suppliers, our resellers, and our partners.
It is a movement we will champion with our people, our stakeholders, our shareholders, our suppliers, our resellers, and our partners. It is a leadership position we will take by providing our customers with sustainable options and encouragements at every step of the imagine/design/source/build/ship/use/recycle lifecycle.
It is a movement we will champion with our people, our stakeholders, our shareholders, our suppliers, our resellers, and our partners. It is a leadership position we will take by providing our customers with sustainable options and encouragements at every step of the imagine/design/source/build/ship/use/recycle lifecycle. Sustainability is an opportunity and a responsibility.
However.
However. We must be very careful.
However. We must be very careful. We wanted to create a manifesto about sustainability and send it to everyone who matters to us.
However. We must be very careful. We wanted to create a manifesto about sustainability and send it to everyone who matters to us. Except.
The people we want to influence most, do not have the time or inclination to read a manifesto from us.
The people we want to influence most, do not have the time or inclination to read a manifesto from us. They care about their work and they are focused on that work.
The people we want to influence most, do not have the time or inclination to read a manifesto from us. They care about their work and they are focused on that work. And this is good.
The good news is, for many of our stakeholders, sustainability is already important.
The good news is, for many of our stakeholders, sustainability is already important. They are winning or losing work on their ability to demonstrate and deliver more sustainable projects.
The good news is, for many of our stakeholders, sustainability is already important. They are winning or losing work on their ability to demonstrate and deliver more sustainable projects. This is good as well.
The better news is, we can attract and invite them to align their work with our sustainability mission.
The better news is, we can attract and invite them to align their work with our sustainability mission. Not as a radical change, but as a natural outcome of becoming aware of the opportunity and the responsibility to make more sustainable choices.
The better news is, we can attract and invite them to align their work with our sustainability mission. Not as a radical change, but as a natural outcome of becoming aware of the opportunity and the responsibility to make more sustainable choices. And that those of us who make things have even more responsibility for this.
How can we align all those people with our sustainability mission?
How can we align all those people with our sustainability mission? It won’t be easy.
How can we align all those people with our sustainability mission? It won’t be easy. Actually, it will.
We already have the largest, most respected design software company in the world.
We already have the largest, most respected design software company in the world. Now we plan to do something profoundly respectable.
We already have the largest, most respected design software company in the world. Now we plan to do something profoundly respectable. And that is to put our people, our influence, our software, and our money “where our mouths are. ”
We already have the largest, most respected design software company in the world. Now we plan to do something profoundly respectable. And that is to put our people, our influence, our software, and our money “where our mouths are. ” We already are.
We are already building sustainability into our software.
We are already building sustainability into our software. We are building sustainability into our company, and our buildings, and into everything from our energy use to our business travel.
We are already building sustainability into our software. We are building sustainability into our company, and our buildings, and into everything from our energy use to our business travel. But that is not enough.
The software we make influences peoples’ work toward a more sustainable set of options and more sustainable outcomes.
The software we make influences peoples’ work toward a more sustainable set of options and more sustainable outcomes. And we have sold more of this software than anybody.
The software we make influences peoples’ work toward a more sustainable set of options and more sustainable outcomes. And we have sold more of this software than anybody. On top of that, we have given away four million free copies of our software to extend that influence.
The software we make influences peoples’ work toward a more sustainable set of options and more sustainable outcomes. And we have sold more of this software than anybody. On top of that, we have given away four million free copies of our software to extend that influence. But that is not enough.
We want to do more.
We want to do more. Because we think it is our responsibility.
We want to do more. Because we think it is our responsibility. Because we have the opportunity.
We want to do more. Because we think it is our responsibility. Because we have the opportunity. And because we are passionate about this.
We want to make our sustainability commitment public, positive, and permanent.
We want to make our sustainability commitment public, positive, and permanent. There are no Nobel prizes in sustainable architecture,
We want to make our sustainability commitment public, positive, and permanent. There are no Nobel prizes in sustainable architecture, sustainable manufacturing,
We want to make our sustainability commitment public, positive, and permanent. There are no Nobel prizes in sustainable architecture, sustainable manufacturing, sustainable engineering,
We want to make our sustainability commitment public, positive, and permanent. There are no Nobel prizes in sustainable architecture, sustainable manufacturing, sustainable engineering, sustainable design,
We want to make our sustainability commitment public, positive, and permanent. There are no Nobel prizes in sustainable architecture, sustainable manufacturing, sustainable engineering, sustainable design, or sustainable construction.
We want to make our sustainability commitment public, positive, and permanent. There are no Nobel prizes in sustainable architecture, sustainable manufacturing, sustainable engineering, sustainable design, or sustainable construction. Until now.
So.
We are planning to fund a permanent endowment to set up, publicize, and present prizes in each of these fields—maybe more.
We are planning to fund a permanent endowment to set up, publicize, and present prizes in each of these fields—maybe more. We will pattern what we do after the Nobel Prizes, because we believe that sustainability is just as important for humanity as are physics, chemistry, medicine, literature, and peace.
We are planning to fund a permanent endowment to set up, publicize, and present prizes in each of these fields—maybe more. We will pattern what we do after the Nobel Prizes, because we believe that sustainability is just as important for humanity as are physics, chemistry, medicine, literature, and peace. We will look to the existing prize infrastructure as a model for what we will do, and how we will do it, because they have been doing this successfully for over 100 years.
We believe that these prizes are important because they will influence more and more people with the idea and importance of sustainability.
We believe that these prizes are important because they will influence more and more people with the idea and importance of sustainability. We believe that those who win these awards will become more influential in their fields.
We believe that these prizes are important because they will influence more and more people with the idea and importance of sustainability. We believe that those who win these awards will become more influential in their fields. So our influence will grow even more.
We know that, as in all new ideas, there will be objections and criticisms both inside and outside our organization, about how we do this, and about the mistakes we make along the way.
We know that, as in all new ideas, there will be objections and criticisms both inside and outside our organization, about how we do this, and about the mistakes we make along the way. We will do our best to do the right things.
We know that, as in all new ideas, there will be objections and criticisms both inside and outside our organization, about how we do this, and about the mistakes we make along the way. We will do our best to do the right things. And to right the wrong things.
When you do your best to do the right things, something amazing happens.
When you do your best to do the right things, something amazing happens. You actually get help from unexpected sources.
When you do your best to do the right things, something amazing happens. You actually get help from unexpected sources. You gain confidence.
When you do your best to do the right things, something amazing happens. You actually get help from unexpected sources. You gain confidence. You gain respect.
When you do your best to do the right things, something amazing happens. You actually get help from unexpected sources. You gain confidence. You gain respect. You gain momentum.
When you do your best to do the right things, something amazing happens. You actually get help from unexpected sources. You gain confidence. You gain respect. You gain momentum. And you get a sense of pride.
Our company was founded on giving people the tools to do amazing things.
Our company was founded on giving people the tools to do amazing things. We have been improving what we do for 30 years.
Our company was founded on giving people the tools to do amazing things. We have been improving what we do for 30 years. We have seen people use our tools to do the impossible.
Our company was founded on giving people the tools to do amazing things. We have been improving what we do for 30 years. We have seen people use our tools to do the impossible. Now we are out to encourage people to do the sustainable.
Our company was founded on giving people the tools to do amazing things. We have been improving what we do for 30 years. We have seen people use our tools to do the impossible. Now we are out to encourage people to do the sustainable. And to reward them for their efforts as well as their accomplishments.
Our belief.
Our belief. We believe that the Autodesk Sustainability Prizes will have a lot of amazing effects on the world.
Our belief. We believe that the Autodesk Sustainability Prizes will have a lot of amazing effects on the world. Most we can’t imagine.
Our belief. We believe that the Autodesk Sustainability Prizes will have a lot of amazing effects on the world. Most we can’t imagine. But their simplest effect is likely to be the longest lasting.
Our belief. We believe that the Autodesk Sustainability Prizes will have a lot of amazing effects on the world. Most we can’t imagine. But their simplest effect is likely to be the longest lasting. And that is to change what Autodesk means to us, to our customers, to their customers, and to everyone in the world.
Our legacy.
Our legacy. Over our 30 -year history, Autodesk has come to mean “computer-aided design. ”
Our legacy. Over our 30 -year history, Autodesk has come to mean “computer-aided design. ” Very soon, Autodesk will come to mean “sustainable design. ”
Our legacy. Over our 30 -year history, Autodesk has come to mean “computer-aided design. ” Very soon, Autodesk will come to mean “sustainable design. ” And that will be our legacy.
Our legacy. Over our 30 -year history, Autodesk has come to mean “computer-aided design. ” Very soon, Autodesk will come to mean “sustainable design. ” And that will be our legacy. Quite a legacy.
Our legacy. Over our 30 -year history, Autodesk has come to mean “computer-aided design. ” Very soon, Autodesk will come to mean “sustainable design. ” And that will be our legacy. Quite a legacy.
Autodesk
Autodesk We’re not out to change the world.
Autodesk We’re not out to change the world. We’re out to change the world,
Autodesk We’re not out to change the world. We’re out to change the world, for the better.
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