THE ASA AUTHORITY ADVERTISING STANDARDS All advertising is

THE ASA AUTHORITY) (ADVERTISING STANDARDS All advertising is regulated by the ASA (Advertising Standards Authority). It is the job of the ASA to ensure that all advertisements are suitable for certain audiences. They make sure that adverts remain in good taste and do not claim to be able to do something that they cannot. I took a visit to the website of the ASA where I had a detailed look at their code of advertising practice for a radio advert just like the one I am creating. I also researched to find out about any restrictions and limitations from the ASA that will apply to my advertising campaign. The next slide shows the rules that I will need to pay specific attention to, so that I do not break the ASA rules and codes for advertising.

ASA 06 PRIVACY – RULE 6. 2 “Advertisements that feature, caricature or refer to a living person will be cleared on the basis that it is recommended that person’s permission is sought. ” -To ensure that the campaign would not be upheld because of this, the script included a male voiceover briefly talking about a child's story instead of a child speaking specifically about their own story. It is important not to use a child's voice in this campaign to ensure that there is no false accuracy within the presentation of the campaign. It also ensures that those who do not want to be associated with the advert cannot take out a legal claim if they are unhappy at how they are presented in the advert itself. This is the only main rule/code that I had to pay specific attention to when creating my advert to ensure that the campaign is not upheld for breaking the rules. All other ASA rules applied, but none of these effected the production of my specific campaign.