The art of writing and speaking effectively and

The art of writing and speaking effectively and persuasively Mrs. Zoratti

There are three main forms of rhetoric: Ethos: The persuasive appeal of one's character. Logos: The appeal to reason or logic. Pathos: The appeal to emotion. In order to be a more effective reader and writer, you must understand these three terms. For the purposes of this Power. Point, I will primarily use advertisements to demonstrate these appeals.

Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the authority or reputation of the author or speaker.

Logos is appeal based on logic or reason. Corporate documents and advertisements are often logosdriven.

Logos-based ads often include data as a persuasive appeal.

Pathos is appeal based on emotion. Many advertisements are pathos-driven, including those for fashion (desire to fit in), for toothpaste (fear of stained teeth), and for beauty products (feel better about yourself), to name a few. Oftentimes pathosdriven ads simply invoke an “awwww” feeling.

Pathos can play on our fears Pathos can play on our desire to look a certain way or to fit in.

Develop a two minute sales pitch for one product (use all three types of rhetorical appeals: Ethos, Logos, & Pathos). Dandruff shampoo 2. Eyelash curler 3. Basketball 4. Apple juice 5. Car 6. Flashlight 7. Jeans 8. Sandals 9. T-shirt 10. Sunscreen 1.