The art of standards wars Carl Shapiro Hal

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The art of standards wars Carl Shapiro Hal R. Varian 기술경영학 협동과정 박사과정 이기영

The art of standards wars Carl Shapiro Hal R. Varian 기술경영학 협동과정 박사과정 이기영 석사과정 오신호

Summary Historic Examples

Summary Historic Examples

Summary • Pre-emption • Expectations management - When you’ve won, Don’t rest easy -

Summary • Pre-emption • Expectations management - When you’ve won, Don’t rest easy - If you fall behind, Avoid survival pricing Market Tactics Seven Key Assets • Control over an installed base of users • Intellectual property rights • Ability to innovate • First-mover advantages • Manufacturing capabilities • Strength in complements • Brand name and reputation