THE ART OF PERSUASION PERSUASION To cause someone

THE ART OF PERSUASION

PERSUASION • To cause (someone) to do something by means of argument, reasoning or entreaty (request).

PERSUASION • To win over (someone) to a course of action by reasoning or inducement (influence).

PERSUASION • To make someone believe something; to convince someone.

3 Kinds of Arguments • ETHOS • Logos • pathos

ethos • Appeals to sense of ethics and morals • Right or wrong

ethos • It’s not right to steal. • If you smoke, you are also risking the health of those around you • Cheating is morally wrong.

logos • Appeals to sense of logic. Use reason.

logos • When people steal, it forces store owners to raise prices to cover the cost, and everyone suffers. • If you cheat, you don’t learn what you need to learn, so you are actually cheating yourself

pathos • Appeals to feelings and emotions

pathos • I don’t want you to die—so please don’t smoke! (guilt) • If you cheat, your guilty conscience will keep you awake at night! • If you cheat, you might get caught! (fear)

PERSUATION TECHNIQUES TOOLS FOR PERSUASION

FACTS • BITS OF INFORMATION THAT CAN BE PROVEN • Last year, 2 million people died from smoking

examples • My Aunt Sally was a victim of smoking. She died of lung cancer.

Expert opinions • Beliefs by someone who is considered an expert in the field • The Surgeon general of the United States has warned against the dangers of smoking.

logic • A series of thoughts that lead to a conclusion • It is easy to see how years of filling your lungs with hot smoke can ruin your health.

Emotional appeals • Build on a person’s feelings • So, please, don’t smoke. If you can’t quit for yourself, quit for the people who love you.