THE APPSFLYER PERFORMANCE INDEX FOR Gaming Apps Q

THE APPSFLYER PERFORMANCE INDEX FOR Gaming Apps Q 3/2015

A Device is just as flooded and so are the app stores with numerous apps just waiting for their chance 1. 5 M APPS 1. 4 M APPS 32% USE 5 -9 55% USE 1 -4 87% LESS THAN 10 APPS PER DAY 42 APPS PER DEVICE

WHAT IS POSSIBLE DATA ANALYSIS IMPROVED RETENTION LTV UPLIFT

Methodology Scope • ~100 million installs • 1, 000+ Apps. Flyer’s gaming app clients • 100 s of Apps. Flyer’s integrated media partners • Dates: Q 3 2015

Methodology Retention Rate Analyzing D 1, D 7 & D 30 Retention

Methodology Retention Score • Normalized Retention • Weighted formula D 1 = 20% D 7 = 30% D 30 = 50%

Methodology Power Ranking Retention score + scale

The Bird Flies High in Android Retention Score - Android Top 10

Pl oo ay st H M a ob ve ile n C o St re ar t. A pp Ap Ic pi on a Pe ak In M Mo ob b pa i rtn M er ob vi st a D M G H ey za p Li ne Ta pj oy Fy be r G Ar lisp to a f. C lic k tb ha r C The Flock that Follows Retention Score: Android 11 -25 #10 #11

Power Ranking: Retention & Scale Combined

Intent Drives Retention Score – i. OS Top 10

M en ai l. R Ap u M ob p. L pa ift rtn M ob er vi st Ta a Li pj fe oy St re et Fy Ad be Ac r tio n Fi k Ap su Su pn pe ex rs t on ic D M N G at Ap ive p. D X riv er Aa rk i av y. H Pl a Also Getting a Bite of the Apple #10 #11 Retention Score i. OS 11 -25

Power Ranking: Retention & Scale Combined

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