The Anti Smoking Team The Evils of Smoking

The Anti - Smoking Team

The Evils of Smoking!

Smoking – previous campaigns • Campaigns against have been used aggressively since the 1960’s

1960’s Anti Smoking Ads

Smoking – previous campaigns • Campaigns against have been used aggressively since the 1960’s • Numerous campaigns over the last 50 years

Samples of previous anti – smoking images.

Samples of previous anti – smoking images.

Samples of previous anti – smoking images.

Image Targets • Financial implications

Image Targets • Financial implications • Health problems –Blood pressure.

Image Targets • Financial implications • Health problems –Blood pressure. • Health problems - Fertility

Image Targets • • Financial implications Health problems –Blood pressure. Health problem – Fertility Implications of lifestyle and image

Personal Financial Cost • Cigarettes per day • 10 20 40 • 1 year £ 1, 500. 15 £ 2, 912. 70 £ 5, 825. 40 • 2 years £ 3, 000. 30 £ 5, 825. 40 £ 11, 650. 80 • 10 years £ 15, 001. 50 £ 29, 127 £ 58, 254 Source : - http: //www. wellbeinghypnotherapy. org. uk

Costs to the NHS • In 2006/2007 smoking cost the NHS £ 2. 70 billion or around £ 50 million per week

Costs to the NHS • In 2006/2007 smoking cost the NHS £ 2. 70 billion or around £ 50 million per week Weekly costs £ 20 m on Hospital Admissions £ 10 m on GP consultations. Remainder on outpatients, and prescription costs Source ASH/BHF

Money burning Image

Health - Fertility • The effects of smoking and fertility are well documented. • Campaigns have concentrated on the effects on the unborn child.

Health - Fertility

Health - Fertility

Health - Fertility • Images showing the effects on fertility are less common.

Health – Fertility - Facts • Most medical scientists agree smoking can affect fertility.

Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause.

Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause. • Men who smoke have a lower sperm count.

Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause. • Men who smoke have a lower sperm count. • Smoking increases the risk of spontaneous miscarriage.

Health – Fertility - Facts • Most medical scientists agree smoking can effect fertility. • Smoking by either partner harms the ovaries, and may lead to early menopause. • Men who smoke have a lower sperm count. • Smoking increases the risk of spontaneous miscarriage. • It takes twice as long to conceive when smoking during IVF attempts • Source American Society for Reproductive Medicine.

Image of Pregnancy tester

Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined.

Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined. • Causes arteries to narrow

Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined. • Causes arteries to narrow • This leads to higher risk of heart disease.

Health Impact - Blood Pressure • Direct links between blood pressure and smoking less defined. • Causes arteries to narrow • This leads to high blood pressure • Leading to higher risk of heart disease.

Health Impact - Blood Pressure • We found blood pressure has not been a common anti-smoking image.

Blood pressure image.

Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. • Smoking affects the ageing process.

Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. • Smoking affects the ageing process. • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop.

Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. • Smoking affects the ageing process. • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate

Social and Skin Effects of Smoking • We wanted to emphasise the effects of ageing and how smoking affects all sides of life. • Smoking affects the ageing process. • Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate • Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles. Source: - Lovell Dale MD Mayo Clinics

Social and Skin Effects of Smoking • Ageing images of twins, one a smoker, one who isn't.

Social and Skin Effects of Smoking • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

Social and Skin effects of Smoking • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image. • We shot our model smoking and holding the pregnancy tester.

Social and Skin effects of Smoking • We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image. • We shot our model smoking and holding the pregnancy tester. • We hoped to convey the despair and the filth of smoking

Proposed poster locations • • Hospitals, GP Surgeries, Clinics, Health Centres Waiting rooms (Stations and Bus terminals) Schools, Colleges, Universities Busy corridors of public buildings

Current Posters

Evidence of campaign failures

Locations

Development

Locations

Development

Location

Development

Location

Development