Thank You for Joining Us Today Introduction to

Thank You for Joining Us Today! Introduction to the AIAA STEM K-12 Outreach: Section Best Practices will begin at 2 PM EST Don’t Forget! You will need to call in for the audio portion of this webinar: Phone: 1. 866. 740. 1260

AIAA STEM K-12 Outreach: Section Best Practices Edgar Bering Sept 25, 2013

Webinar Outline • The Problem • AIAA STEM K-12 Strategic (Decadal) Goals • Committee Building – Decadal Plan • Program Design • Outcome Data • Institute Programs • Everything Else • The Manual 3

It is your country to save THE PROBLEM 4

The Problem • Effectively inspire K-12 students to pursue STEM careers • Engage our Educator Associates with AIAA members

The Problem • United States economy is now based on innovation export • We are being outproduced in new engineers 4: 1 per capita by China • => A recipe for economic collapse • In the 8 years since Rise Above the Gathering Storm was published, we have not begun to “move the needle” 6

The Problem • Solving the problem is everybody’s job! • A defining moment for all of us. § Our reply defines who we are – time to step up! • AIAA STEM K-12 Outreach Programs are changing in response: § We have raised our goals substantially. § “Feel Good, fuzzy puppy” programs no longer adequate 7

How do we plan to fix this STRATEGIC GOALS 8

Expanding to Meet the Challenge • What is the need? § Holy Grail = 59 million interactions per year =>NOT Practical § Practical – Provide all of the 42 million elementary and middle school students in the US the opportunity to participate in an AIAAbranded STEM K-12 program or interact with an AIAA volunteer once before leaving middle school. – Provide all of the 17 million high school students in the US the opportunity to participate in an AIAA-branded STEM K 12 program or interact with an AIAA volunteer at least once more before leaving high school. § = 8. 1 million student interactions per year • Doable! 9

Strategic Goals (Decadal Goals) • Engage 65% of the AIAA membership in STEM K-12 Outreach § Market research indicates 52% actively want to help with outreach right now! • Engage 8 million students per year with an AIAA volunteer or in an AIAA activity § Trivial if Goal 1 is attained • Enroll 1% of the nation’s K-12 teachers as Educator Associate Members

Strategic Goals • One strategic goal is to engage 65% of the professional membership in STEM K-12 Outreach activities. § A more important goal than ever! • Market research has shown that 52% of professional scientists and engineers want to get involved in STEM K-12 Outreach [Asher, private communication, 2012] • Implies that the Outreach participation opportunities we provide are a significant membership benefit 11

A Source of Volunteers, not a Sink • A strong STEM program is a major membership benefit • Strong programs graduate alumni volunteers to other Section programs § Sections are now chaired by EA’s § Educator Academy programs have produced 2 DD’s, at least 4 Section Council members …in just one Section 12

Expanding to Meet the Challenge • When we succeed in mobilizing 65% of the members § Define engagement as 20 hours per year § => 350 student interactions per member per year § = 7 -8 million student interactions per year § Does not include effect of large-crowd force multiplier programs like Educator Academy • Reaching this level of involvement will require all Sections to provide a clear, 13

Institute-level Tactical Committee Goals • Establish and maintain communication links between the professional membership and the K 12 education community • Provide guidance and training for value added activities and lessons for sections and members to use in K-12 outreach opportunities, such as education/classroom interaction, scout activities, section events • Develop and support AIAA STEM K-12 Outreach Signature Events. These Signature Events are the Institute level components of major AIAA sponsored and/or AIAA branded STEM K-12 Outreach programs. 14

Section Strategic Goals (Decadal) • Provide a full range of AIAA STEM K-12 Outreach services to every K-12 student and teacher in your entire geography • Talk to every child in your geography twice before they graduate from high school. • Visit or provide curriculum support to every school in your geography at least once every four years 15

Level of Intensity • Organizing 20, 000 people is a non-trivial task • Requires large, engaged Section committees § A Section STEM K-12 Committee is essential § Need 3 -5% of the membership working regularly to organize the other 60%. § Era of one “Officer” as a sole-source provider is OVER! § Section committee must become a major volunteer 16 focus

My charge to You • Expand your Vision! Dare! Start thinking BIG! • Develop and approve the plans and programs needed to mobilize 2/3 rds of your membership. • Remember: All the children in your entire geography are your clients! • Embrace the challenge. It is going to be fun! 17

How on earth do we do this? COMMITTEE BUILDING 18

Getting Started at Committee Building • Recognize the need for a Committee • Develop a Decadal Plan for Committee Building • Hold a major Section Symposium about K-12 Outreach and Committee building • Start an Engineers as Educators program • We can help § Deputy Director’s job 19

STEM K-12 Committee Membership • Critical Concept Shift § Section STEM K-12 Committee will not compete with Section Council for members. It will be made up of new volunteers • Committee members must be recruited from new groups. May not be AIAA members now. § § Educator Associates Engineers as Educators Alumni University Faculty Education/Public Outreach Professionals 20

Section STEM K-12 Committee Membership • There must be a committee to run a program • Should consist of 3 -5% of the membership or as many as the Council, whichever is bigger • Need a decadal growth plan to recruit this many § Engineers as Educators alumni utilization § Educator Associate recruiting plan • Committee Roles Defined in Ch. 3 of 21

STEM Chair (or Officer) Duties, I • Recruit, mentor and train their successor: Deputy Officer or Vice-Chair • Recruit, train and manage the Section STEM K-12 Outreach Committee • Preside over regular committee meetings • Oversee committee activities (priorities, status, execution, follow through) • Issue a budget, meeting agendas, and 22 review/approve meeting minutes

STEM Committee Duties • Keep and report quantitative records of student interactions and volunteer engagement • Organize and execute an annual Educator Academy module program • Give an annual Engineers as Educators workshop • Set up a proactive program for deploying and utilizing Engineers as 23 Educators graduates

STEM Committee Duties, II • Organize a sub-Committee to maintain regular contact with every school in your Section’s full area of responsibility. Send visiting teams of Engineers as Educators. • Set Section goals/objectives for STEM K-12 Outreach programming. Assess how effective your programs are at reaching goals. 24 • Increase Educator Associate

How do we construct an effective program? PROGRAM DESIGN 25

What is a Program? • A random collection of activities is not a program § No matter how cool they are • A program is an organized set of activities designed to reach well defined tactical and strategic goals § Tactical Goals ≡ Annual Goals § Strategic Goals ≡ Decadal Goals • A program grows through annual review 26 of impact data

Program Design • Program Design must be an organized and thoughtful process • Take input from several sources § Expressions of community need from EA’s § Major stakeholder input (from decision makers with power, ie Advisory Committee) § AIAA Strategic Goals § Section Strategic Goals 27

Program Management Schedule • Need to Inform Teachers Before Summer • Means making all program plan decisions before end of May § Before Section elections § May require By-law change • Continuity is Vital § Sustaining programs over many years is essential § The kids change every year. Repetition 28

Data Based Program Improvement • Use a formal approach to program design and program improvement • Strive Six Sigma and the Strive Partnership are a good choice • http: //www. strivetogether. org/educationresults-resource 29

Project Initiation • Set goals • Quantify them and determine measurement method • How are we doing now? • What are we doing well? • What needs to be done? • What has the greatest impact? 30

Define Problems and Partners • Do we have the right people at the table? • Who are the stakeholders? § Get all their inputs • What are the community needs? § Ask • List tools and techniques • What do the schools want? § Ask 31

Measure, Analyze, Improve How do we measure our performance? What is our Data Collection Plan? Are our services making a difference? What is preventing us from making a difference? • What solutions will improve our outcomes? • What is our plan for improving? • • 32

Good program design is impossible w/o outcome data OUTCOME DATA 33

Data Gathering • Data are critical to program development • Critical to fund raising • Critical to all aspects of program management • We need accurate, regular reporting of data to Region, Institute. • Due April 30, June 31, November 30 • Use of Standard Forms essential for 34

Event Summary: <Fly into Mordor Ultralite Design> Item Response Name of Event Date, Duration Location AIAA Role (Circle One) AIAA Organized AIAA Partner, with publicity Total AIAA Volunteers Total AIAA Manhours Event Website URL: Annual Hit Count Target Audience STEM Education Objective Replicate as necessary. events where AIAA participation is well publicized Public: Participants: Total: Only for Kids: Parents: Teachers: 35

Section Summary: Mordor Section (replicate as needed) Item Total Active Committee Members Total Hours Worked Total Events Supported AIAA Organized AIAA Partnered, if publicized Total Student Interactions STEM K-12 Outreach Web URL: Annual Hit Count 36

EXAMPLE Event Summary: UH Mars Rover Model Celebration Item Response 1 Name of Event Mars Rover Model Celebration Date, Duration Jan 26, 2013; 9 hours Location University of Houston AIAA Role (Circle One) AIAA Organized AIAA Partner, with publicity Total AIAA Volunteers 15 12 were “day-of” only Total AIAA Manhours >500 (150 “day of”) Event Website URL: http: //www. marsrover. org Annual Hit Count Response 2 ? Target Audience Kids grades 3 -8 STEM Education Objective Use planetary science to excite about STEM Participants: Total: 632 Teachers: 620 Public: 37 “Public” are non-AIAAKids: volunteers. Many end up Parents: joining and 1915 51 611

How to Find the STEM K-12 Report and Event Form • Go to info. aiaa. org • Sign in at the top right corner § This is the same login as your member account on www. aiaa. org • On the blue bar, mouse over Regions to your Region, then to your section if you are a section officer • On your Region or Section site, in the lefthand column will be the link for HQ Documents • In the HQ Documents file, click on the Forms 38

Sign in Mouse over to get to your region and then section HQ Documents will appear when you log in but may be in a different order on your section’s web page 39

Staubs Awards • And don’t forget your Staubs award submission! 40

What are the branded tools? INSTITUTE PROGRAMS 41

Branded Programs • Give Preference to AIAA Branded Programs § Engineers as Educators § Educator Academy § Please go to www. aiaa. org/STEM-K 12 Webinars to view the webinars on these programs 42

AIAA Programs for K-12 • Ask an Engineer § An opportunity for students to ask STEM questions to a professional member • Engineers As Educators STEM Emissaries § A professional member to work with students and help build the excitement of STEM § Engineers as Educators workshops a critical for tool for growing your committee

AIAA Programs for K-12 • Educator Associate Memberships § Develop a recruiting strategy § Outreach fairs a good place § Recruit for the Committee • Educator Associate Awards • Educator Academy § Curriculum Modules for teachers focusing on STEM education concepts

What about all the other stuff we have been doing? EVERYTHING ELSE 45

Criteria for Selecting Programs • Expressions of Community Need • Does the program have traction in improving academic performance and enthusiasm? § Teacher involvement and student preparation are critical. A program has to connect to school in the kids’ minds • Is it feasible for your Section? • Does it build AIAA brand identity with teachers and kids? 46

SUMMARY OF RECOMMENDED SECTION STEM K-12 OUTREACH PROGRAM • Develop and implement AIAA and Section STEM K-12 Outreach Committee programs • Keep and report quantitative records of student interaction and volunteer activity totals • Give an annual Educator Academy module program including capstone event and training workshops 47 • Give a biennial or annual Engineers as

SUMMARY OF RECOMMENDED SECTION STEM K-12 OUTREACH PROGRAM • Run a proactive program for deploying and utilizing Engineers as Educators graduates • Maintain regular contact with every school in your Section’s full area of responsibility. • Organize partner program participation and school support activities • Set Section goals/objectives for STEM 48 K-12 Outreach programming and

Have we written any of this down? THE MANUAL 49

There is a Manual • We wrote all this down • Lots more detail on Partner Programs • Final version pending some last volunteer inputs • Will be available on the Web site • Beta Version can be obtained NOW from your regional Deputy Director 50

Thank You for Your Attention • Contact Lisa Bacon (lisab@aiaa. org) and me, Edgar Bering (eabering@uh. edu) for more information Thank you for all you do. You are the apple on the STEM!