Thank You For Arguing Quick Review of Key

Thank You For Arguing Quick Review of Key Ideas

Introduction “Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. And it harnesses the most powerful of social forces, argument. ” Everything is an argument!

Offense This section focuses on how to manipulate the language of an argument to achieve your goal. Key Chapters This whole section is good, but if I had to name one key chapter … Chapter 4: Soften Them Up

Defense This section focuses on how to recognize weaknesses in an argument and when it may be necessary to include fallacious reasoning. Key Chapters Chapter 14: Spot Fallacies

Advanced Offense This section goes deeper into developing a strong argument by getting into some if the minutia of great persuasion. It moves beyond the general strategies of Ethos, Logos, and Pathos, and gets into the detailed ways to achieve the goals behind those appeals. Key Chapters Chapter 18: Get Instant Cleverness Chapter 23: Seize the Occasion Chapter 24: Use the Right Medium

Advanced Agreement Heinrich’s conclusion. This section focuses on providing further examples of persuasion at work, with the author’s opinion of rhetoric’s importance in daily discourse (as well as a heartwarming shout to his children ) Key Chapters Chapter 25: Give a Persuasive Talk Chapter 27: Use the Right Tools

Example Superbowl Ad 2014 Superbowl Ad: Seattle Seahawks vs. Denver Broncos

Synopsis Speaker: Duracell Intended Audience: Viewers of the 2014 Superbowl Men who appreciate hard work Women with children Seattle Fans Purpose (Goal): To sell Duracell batteries

Analysis Rhetorical Elements Ethos Logos Pathos