Text Simplest element of multimedia Text as multimedia

Text Simplest element of multimedia

Text as multimedia element • • • Text in newspapers, magazines Text in commercials Text in journals Text in web Textbooks The fonts, typeface and the level of intertextuality may differ depending on media platform

Fonts and Typefaces • A typeface is family of graphic characters that usually includes many type sizes and styles • A font is a collection of characters of a single size and style belonging to a particular typeface family.

Size of text • Measured in points • 1 point = 1/72 inch (standard) Typefaces can be described as serif, sans serif and decorative. Times New Roman is a Serif Arial is sans serif Cooper Black Outline is decorative

Size of text • Serif typefaces are generally used for body of the text • Sans serif are generally used for headlines • Kerning = space between letters • Leading = line spacing (vertical) • Tracking = space between words

Styles Bold Underlined

Designing Text • Reading computer screen vs. book • People blink 3 -5 times/minute, using a computer and 20 -25 times/minute reading a book • This reduced eye movement causes fatigue, dryness

Factors affecting legibility of text – Size. – Background and foreground color. – Style. – Leading (pronounced “ledding”).

Unicode • Developed in 1989 for multilingual text • 65, 000 characters form all known languages • Where several languages share a set of symbols, they are grouped into a collection called scripts Scripts: shared symbols are unified into collections

Intertext and Hypertext • “I am your Romeo” – the meaning is connected to a text by Shakespeare. • I am the warrior who fought in Vietnam and won a Victoria Cross – the link that takes us to further readings on the required text.

Hypermedia and Hypertext • Interactive multimedia - gives user control over what and when content is viewed • Hypermedia -provides a structure of linked elements through which user navigates and interacts

Hypermedia elements § Hypermedia elements are called nodes § Nodes are connected using links § A linked point is called an anchor