Teus hagen Fontys Venlo 5 dec 2007 60

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Making Money with Open Source Teus Hagen a free license to kill the $$ Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 2 still to go

Making $$ with Open Source TIP Remember, your sense of conviction and your involvement with the content of the presentation are critical to its success. Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 3 still to go

overview who is who some light on open source based companies backgrounds and ingredients in the open source world your protector: © copyright copyleft licensing mess in the Open Source world a lesson learned: how innovation works questions left well ask. . . Google Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 4 still to go

what you learn I hope know the ingredients how to start cooking for your own there is no dinner note: there is no recipe Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 5 still to go

Who is me? Teus Hagen <teus@theunis. org> my time line: 1970 University of Amsterdam, Match Centre 1975 UNIX, first in Europe 1982 European network start up 1988 NLnet foundation 1991 Linus: Linux start up 1997 NLnet foundation made 30 M 2001 Open Source coined 2007 retired really? Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 6 still to go

my lessons learned it is not the $$ what counts cooperation is fun but hard do not need to know everything becoming free is easy, staying free is the challenge the lesser $$, the longer it lasts we all get easily trapped via the infrastructure trap, the $$ are in the infrastructure Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 7 still to go

What is there? Microsoft 1975 Cisco 1984 Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 8 still to go

What is there in Linux land? Google 1995 Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 9 still to go

Google 1999 Stanford Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 10 still to go

Google and a view years later: hardware, people and $$ Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 11 still to go

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What's more in OS land? IBM 1911 HP 1930 Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 13 still to go

What is there in minor land? NLnet foundation AT Computing b. v. Tunix b. v. Aduna b. v. basys. Kom Gmbh Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 14 still to go

What is there in minor land? NLnet 1983 Foundation start ISP corporation start 1990's ISP sale 1996 Open Source network technology stimulation Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 15 still to go

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the $$ company basic strategies optimization dual license consulting subscription patronage hosted embedded advertising transaction From: Seven Open Source business strategies, John Koenig, IT Manager Journal May 13, 2004. Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 20 still to go

Voice over IP propietary Open Source? multimedia, an OS PVR Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 21 still to go

Lessons learned be strategic be a visionair know “how and where“ the $$ roll if you want $$: there is more to earn on a company sale as on product/service sale Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 22 still to go

It's a mess Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 23 still to go

stakeholders Linux OS FSF Linus Torvalds Alan Cox OS: Marcelo Tosatti Network: Dave Miller Richard Stallman OSS Peter Brown Legal books: Tim O'Reilly Apache: Brian Behlendorf Samba: Jeremy Allison Debian: Bruce Perens Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 24 still to go

Open Source focus: OS �applications OS: Linux: Debian, Red. Hat, Su. SE, Ubuntu, . . >150 BSD: Free. BSD, Open. BSD, Net. BSD, . . . >10 Applications Open Office Firefox/Thunderbird Apache Samba Gimp Fireshark tapping DNS Bind Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 25 still to go

the ingredients GCC family Perl Python, Ruby Shell PHP your query language: My. SQL/Postgress XML KDE/Gnome Xfree 86 Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 26 still to go

organisations Beowulf (just kidding) Linux International Free Software Foundation FSF & FSFeur Open Source Initiative Open Source Development Lab Free Standards Group Embedded Linux Consortium Linux Documentation Project Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 27 still to go

Eric Raymond paper old development style: Cathedral design plan architecture plan development test production community style: Bazaar development functionality releases frequent releases anyone can contribute maintainer decides release milestone Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 28 still to go

Bazaar advantages Rapid Development Distributed Development Best of Talent meeting User Needs: eat your own doggy food High Quality build in given enough eyeballs, all bugs are shallow Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 29 still to go

Lessons learned community development differs do not fight, take part spoil your energy on fun take a beer, not the money your product is: service on technology Open Source can be fun the open air is service provision Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 30 still to go

overview who is who some light on open source based companies backgrounds and ingredients in the open source world your protector: © copyright copyleft licensing mess in the Open Source world a lesson learned: how innovation works questions left? well ask. . . Google Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 31 still to go

© Intellectual Property right copyright, author right it is a claim multi copyright holders transfer of copyright patents: e. g. EUID/EGID IBM/SCO fight © 2007, Teus Hagen Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 32 still to go

licensing watch: reciprocity or copyleft (license back) dual licensing e. g commercial license Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 33 still to go

the Open Source license rules no traps free redistribution availability source code allow derived works integrity author's source code no discrimination to persons/groups no discrimination against fields of endeavor no second license is not specific to a product no contamination to other software Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 34 still to go

Non-open source license Microsoft Shared Source Netscape Public License (NPL) Microsoft gains all rights No redistribution right Old, away to give inside in the sources SUN Community Source License Redistribution but royalty pay back Comply with SUN definitions/standards Better is SISSL which fits with OSD Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 35 still to go

Open Source licensing Free Software Copyleft GNU GPL compatible does it raise particular practical problems limit liability remember. . . there is no Public Domain! Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 36 still to go

liability Contractual limit to user, to non-contractual risks GPL is not a contract Negligent code bugs of design Copyright infringement Mc. Donald versus Mc. Libel reverse engineering Patent infringement Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 37 still to go

Free Software (GNU) liberty, not the price freedom to run to copy to distribute to improve to study no trap it is not only about software Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 38 still to go

The prerequisites Copyright copyright holder copyright statement © multiple copyright holder? a License is not a contract! contract -> contract law license -> copyright law disputes go to court so only the copyright holder can sue. . use FSFE task force Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 39 still to go

GNU Free Software Licenses GNU General Public Software License GPL-V 3 not downwards compatible with V 2! GNU Lesser General Public License -V 3 LGPL not strong copyleft GNU Free Document License FDL GNU General Public License GPL Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 40 still to go

GNU GPL compatible license models Apache V 2 Artistic License 2. 0 Berkeley Database License e. Cos License Eiffel Forum License V 2 2 -clause Free. BSD Open. LDAP License Python, Ruby, Perl 5 license W 3 C Software Notice Xfree 86, X 11 License Zlib license. . http: //www. fsf. org/licensing/index. html Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 41 still to go

not compatible Apache V 1 Original BSD license Jabber, Eclipse, Condor, La. Te. X, PHP Mozilla MPL, Netscape NPL Open Software License OSL up to V 3 SUN Public License (not SUN Community License) EU Public License from EU. . many others Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 42 still to go

non-free software licenses Aladdin Free Public License Apple Public Source License Artistic License 1. 0 AT&T Public License GPL-PA (Portuguese Admin License) Microsoft Shared Source License NASA Open Source Agreement SUN Community Source License. . . Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 43 still to go

Lessons learned copyright license agreement be serious about it where to look at avoid being trapped recommendation use FSF GNU GPL Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 44 still to go

diffusion of innovation Roger Everett: book Diffusion of Innovation the Free Press, 1962 2. 5% 13. 5% 34 % 16 % innovators early adopters early majority late majority laggards Google hint look for report: Diffusion of Innovation in Health Care Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 45 still to go

rule 1: Relative Advantage understand end user of the technology recognize impact of significant behavior change consider the business case for adoption of a new technology Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 46 still to go

rule 2: Trialability look out for opportunities to carve out one consider those modules who do not need full commitment Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 47 still to go

rule 3: Observability make the invisible with viral marketing Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 48 still to go

rule 4: Communication channels inform communicate the more complex ones select right communication channel and right target audiens Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 49 still to go

rule 5: Homophilous groups use homophily as technology promotor look for homophilous groups put the right individual in front Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 50 still to go

rule 6: Pace of innovation/reinvention put in place active listening ports monitor carefully look for “work arounds” do not be offended by reinvention Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 51 still to go

rule 7: Norms, roles and social networks pay attention to physical and virtual people networks be aware of levreaging and new social networks Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 52 still to go

rule 8: Opinion leaders An early adopter is not an opinion leader Identify opinion leaders Look out for “mavens” Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 53 still to go

rule 9: Compatibility understand current behaviours and values innovations that reduce hassles are more likely to be successful mimic things from other parts of life Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 54 still to go

rule 10: Infrastructure look for opportunities to plug and play understand current and future regulatory constraints and competing patent protectors look for leapfrogging technology Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 55 still to go

Lessons learned it is easy, afterwards you do not know it better, me neither take your lessons learned Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 56 still to go

Recommendation use Open source licensing Linux. Pro, May 2003, how to avoid being sued OSP portfolio, Understanding the Open Source Portfolio Wikipedia, list of software licenses Linux Journal Oct 2002, Why the Public Domain isn't a license www. fsf. org, licenses Mikko Valimaki, Dual Licensing in Open Source Software Industry Info. World, The EUPL: a license worth considering? Martin Fink, Business and economics of Linux and Open source, Prentice Hall, 2003 John Koenig, Seven open source business strategies for competitive advantage, IT Magazine May, 2004 California Health. Care Foundation: Diffusion of Innovation in Health Care, 2002 Open. Source Strategies, open source business models and strategies: research, articles and white papers Open Sources Business Club, www. osbc. nl Eindhoven, Nld. Teus hagen, Fontys Venlo, 5 dec 2007 60 minus 57 still to go