Teslas The Shaky Shares of Tesla De Paul

  • Slides: 13
Download presentation
Tesla’s The Shaky Shares of Tesla De. Paul University November 6 th, 2018 Professor

Tesla’s The Shaky Shares of Tesla De. Paul University November 6 th, 2018 Professor Sharma By: Andrea Gentile, Jen Mohorek, Liz Aguilar

Mission Statement Tesla’s mission is to accelerate the world’s transition to sustainable energy.

Mission Statement Tesla’s mission is to accelerate the world’s transition to sustainable energy.

Target Market/Competitors of Tesla Customer Profile ● ● Male Ages 40 -60 ‘Luxury’ buyers

Target Market/Competitors of Tesla Customer Profile ● ● Male Ages 40 -60 ‘Luxury’ buyers Tech-savvy/Eco-friendly Competitors: ● ● ● BMW Ford General Motors

Financials - Luxury market will grow at nearly 11% through 2024 Market share =

Financials - Luxury market will grow at nearly 11% through 2024 Market share = 12% of the market. Market capitalization of 58. 57 Billion Share Price: $351. 99

Major Issues - Elon Musk: a scandalous man! - Images of him smoking weed

Major Issues - Elon Musk: a scandalous man! - Images of him smoking weed - lack of professionalism - - - Leads to negative brand image Rude public statements - Falsely accused a Thai cave rescuer of being a pedophile because he insulted Musk’s submarine rescue attempt Committed fraud - False statements to make the company private Management style/treatment of employees - Not just a micromanager. . . a ‘nanomanager’ - Not afraid to say he has a ‘hands-on’ obsession with the tiniest operational and design details - All his way, all of the time

Major Issues “No words can express how much I care about your safety and

Major Issues “No words can express how much I care about your safety and wellbeing. Going forward, I’ve asked that every injury be reported directly to me, without exception. I’m meeting with the safety team every week and would like to meet every injured person as soon as they are well, so that I can understand from them exactly what we need to do to make it better” Elon Musk “He didn’t meet with me, ” “That’s PR; that’s bologna” - Richard Ortiz, former Tesla factory worker who was injured at work - Tesla employee (who said he never met with him after getting 3 pinched nerves)

Major Issues - Test driving process - Fatal accident - safety at stake! -

Major Issues - Test driving process - Fatal accident - safety at stake! - Joshua Brown of Ohio killed in the Model S (self-driving) vehicle - Technical failure on the braking system - Tries to rid blame of autopilot mode and at the truck driver Because the brand’s reputation is damaged and safety doesn’t appear as Tesla’s priority, people aren’t buying!

Tesla’s Testing Process ● "Elon Musk ordered Tesla engineers to stop doing a critical

Tesla’s Testing Process ● "Elon Musk ordered Tesla engineers to stop doing a critical brake test on Model 3 s, " in which it lambasted the company for reducing the stringency of its Model 3 testing procedures by eliminating the brake-and-roll test (Cnet). ” The brake-and-roll test tracks: ● ● ● Power Torque Brakes Alignment Squeaks and rattles

Our Recommendation 1. Say goodbye to Elon Musk and find a new CEO: ●

Our Recommendation 1. Say goodbye to Elon Musk and find a new CEO: ● Unprofessional ● Not the best face to represent the Tesla brand ● Inappropriate lies and actions 2. Implement a better operations management strategy by: ● Properly test vehicles before selling ○ Add back the brake-and-roll test to ensure brakes and other car parts are safe for consumers 3. Rebrand Tesla vehicles: ● ● New slogan: “Sleek. Safe. Sustainable. ” Appeal to more women ○ Ads: ■ Feature more women and children in advertisements ○ New features: ■ Brake/accelerator pedal that is adjustable for heel height ■ Special compartments to hold suits/dresses ■ Safety features for kids

Potential New & Improved CEOs Martin Eberhard, Founder & CEO from 2003 -2007 Marc

Potential New & Improved CEOs Martin Eberhard, Founder & CEO from 2003 -2007 Marc Tarpenning, Founder & VP of Electrical Engineering 2003 -2007 Jeffrey Brian Straubel, Cofounder & current Chief Technology Officer

SWOT Analysis - Strengths Highly innovative processes Strong brand - Opportunities Global sales expansion

SWOT Analysis - Strengths Highly innovative processes Strong brand - Opportunities Global sales expansion Business diversification - Weaknesses Limited market presence High prices - Threats Aggressive competition Elon Musk Safety in their car testing process

Conclusion ● ● ● 1. 2. 3. By addressing implementing our business plan for

Conclusion ● ● ● 1. 2. 3. By addressing implementing our business plan for Tesla, we project the company will be able to achieve profitability by the second quarter of next year. A number of other firms that have had trouble turning a profit over the years, some of which have eventually become money makers. Our 3 business plan ideas: Say goodbye to Elon Musk Add back to brake and roll test Rebrand Tesla brand● Appeal to more women and create a new slogan

References https: //www. nytimes. com/interactive/2016/07/01/business/inside-teslaaccident. html http: //fortune. com/2015/01/21/elon-musk-micromanagement-control/ https: //electrek. co/2018/06/21/tesla-sabotage-data-theft-scandal-crazier/ https: //www.

References https: //www. nytimes. com/interactive/2016/07/01/business/inside-teslaaccident. html http: //fortune. com/2015/01/21/elon-musk-micromanagement-control/ https: //electrek. co/2018/06/21/tesla-sabotage-data-theft-scandal-crazier/ https: //www. cnet. com/roadshow/news/2018 -tesla-model-3 -brake-roll-test/ https: //www. washingtonpost. com/blogs/post-partisan/wp/2018/07/17/elonmusk-and-corporate-cowardice/? utm_term=. 68012 f 46 a 62 e https: //www. marketwatch. com/investing/stock/tsla/financials https: //www. twincities. com/2018/09/28/sec-accuses-elon-musk-of-securities -fraud-seeks-to-bar-him-from-being-tesla-ceo/ https: //www. forbes. com/sites/impactpartners/2018/10/29/the-differencebetween-average-and-real-returns/#250 d 0 edf 5 e 2 f https: //www. owler. com/company/tesla https: //www. businessinsider. com/tesla-model-3 -market-share-claims-areflawed-2018 -6 http: //fortune. com/2017/10/04/tesla-model-3 -gm-all-electric/ https: //www. investopedia. com/articles/personal-finance/021715/what-drives -consumer-demand-tesla. asp