Tero Holappa Business Manager Convergence Products Multimedia Nokia

Tero Holappa Business Manager Convergence Products Multimedia Nokia Data-oriented convergence with Wi-Fi-optimized devices 26. 10. 2005 NDBT visual contribution to brand positioning

Convergence is reality today Home broadband public WLAN access are growing rapidly – Number of broadband households is expected to increase from 170 M to 310 M during 2005– 2008. Thus, there are roughly 0. 5 B people living within reach of broadband today. – Number of public Wi-Fi hotspots are forecasted to grow from 125 k to 250 k by 2008 – Operators’ bundled offerings i. e. Triple and Quadruple play are emerging Also home networking solutions market is booming – Home networks are driven by shared broadband connection – Home data networks to increase from 44 M to 121 M units by 2008 – Over 2/3 of home networks are Wi-Fi enabled by 2008 2 Sources: Ovum, IDC

Operators’ new play: Wireless broadband & bundled offerings 3

Broadband = New service packages Wireless broadband = Optimized service & device packages • Broadband service providers are eagerly looking for new ways to drive revenue growth and customer retention. BB enables marketing of different kinds of service & product bundles (e. g. Vo. IP, IPTV/Vo. D, radio, wireless routers, media adapters, home automation & security) • Wireless broadband offers possibility for further enhanced services to complement fixed broadband • Demand for new product category; – Wi. Fi optimized devices with mobile broadband optimized services …which do not try to compete with eg. smartphones 4

Wireless broadband service & device demand • Public hotspots mainly in business use – home lacks optimized devices • Evolving – Home browsing and email – Public browsing and email – Gaming – Messaging – Home networking – Voice – applications to come • Obvious spot for offering data services with Wi. Fi network enabled and Wi. Fi device optimized applications. 5

Nokia’s broadband handheld entry: Nokia 770 Internet Tablet • Easy broadband access over Wi-Fi at home and on the go • Web on a truly portable, elegantly-sized tablet • Impressive high-resolution widescreen display • Software upgrades available • Open platform • Linux development platform 6

The value propositions • Consumers: Fast and easy access to Internet services & content • BB operators & ISPs: Revenue growth & customer retention through service differentiation • Content providers & owners: More users and use of services 7

Future of Internet communications Voice has gone mobile and cellular devices are constantly introducing richer means for communication Alike Internet based communication is going mobile and new handhelds are needed to fulfill the emerging needs 8

Thank you NDBT visual contribution to brand positioning