Tennis Canada Strategic Plan 2018 2022 Revised April

Tennis Canada Strategic Plan 2018 -2022 – Revised April 2018 Purpose To improve the lives of Canadians through tennis Mission Vision To lead the growth of tennis in Canada To become a worldleading tennis nation Values We value teamwork, passion, integrity, innovation, excellence and accountability FOCUS AREAS Rogers Cups – “Engine” • Fan Enhancement • Player Services • Event Optimization Community Facility Development – “Capacity Building” Performance – “Inspiration” • • “Next Gen” Players “Off Court” Excellence “Next Gen” Coaches “Next Gen” Pipeline • • Affordable Public Covered Courts PTA Centres Community Retractable Roofs Western Canada Training Centre ENABLERS Values Tennis “Family” Digital Technology • Desired Behaviours • • Female Sport • Development • Succession Planning • Narrative Stakeholder Engagement PTA Partnerships People Commercial • Strategy • Title Renewals Development • New Inventory • Capacity Building Development • Canadian HP • Rogers Cup ATP “Inspiration” Focus Stadium Sales • Venue Technology Resource Allocation Fundraising • Government Relations • Philanthropy • Financial Stewardship • Spend Redeployment • Structure to Win Financial Resources 2